Book Reviews—The good, the bad, and ...

There are no ugly book reviews— only good and bad reviews.  At least that would be true under the axiom that any publicity is good publicity. The Return, A Steve Dancy Tale recently received one of each. Let’s start with the good.

Bookviews by Alan Caruba is one of my favorite book blogs. Caruba is a writer by profession and a longtime book reviewer. In his review of The Return, he puts me in the same paragraph with Elmore Leonard. That alone puts Bookviews into my favorite column, even if Caruba hadn’t already reviewed most of my other books. He writes: “James D. Best … is arguably one of the best writers of westerns.” Those are kind words, and I appreciate them. You’ll find Caruba’s review of The Return in his September Picks of the Month.

On the other hand, at Brandywine Books, Lars Walker writes, “The Return, another Dancy story, is another well-written tale,” but adds, “it turned me off the series, not because of the writing, but because of one of the themes.” It seems Mr. Walker was offended by Dancy's interaction with his snobbish mother. He writes, “Steve’s ability to defy her through premarital cohabitation is presented as a sort of moral triumph.” A good observation, but I feel obligated to support my characters despite their failings. You can read Walker’s review of The Return by clicking on this link.

The Return, A Steve Dancy Tale has also received some nice reviews by Amazon Readers.

Steve Dancy Tales

Get a Spine!

The spine is the most undervalued aspect of book design. This is especially true today, when so many indie-books only publish electronically. Writers are doing themselves a disservice by restricting the market for their books. Granted, the majority of my sales are eBooks, but I also sell a respectable number of print books. I do well with libraries, and despite not pursuing bookstores, I've found my novels carried in the big chains and independent stores. Additionally, some readers who prefer electronic books still look to see if there is a print version to strengthen their purchase decision. My recommendation is that authors insist on a printed version. 

If a print format is produced, then a book becomes a three-dimensional object and must have a back cover and spine. The spine is the most important.

Unless you’re a bestselling author, your books will not be stacked on tables at the front of the store, so only the spine will be seen when your book is on a shelf. The same is true for a library. If you want to sell your next book to a library, people must find and check-out your previous books. So pay attention to the spine. Getting sales is tough enough without your book disappearing in a maze of other books screaming for attention.

Judging a Book by Its Cover

February, 27, 1860

The Shut Mouth Society is a contemporary thriller about a conspiracy that goes back to Abraham Lincoln. The novel was published in 2008, which happened to be the Lincoln Bicentennial. It opens with Lincoln's Copper Union address on February 27, 1860, prior to his nomination for president. On the same day, he had a photograph taken by Mathew Brady. (Lincoln claimed the Copper Union address and Brady photograph made him president.) A book cover that used this photograph would tie into both the novel's introduction and the Bicentennial. My designer came up with a unique close-up cropping that really showed Lincoln’s intelligence and determination. I thought it couldn’t miss.

Big miss. Sales were lackluster and customer reviews on Amazon and Goodreads were mediocre to scathing. Sales were hurt by an avalanche of nonfiction books released to take advantage of the bicentennial, and early buyers of The Shut Mouth Society assumed it was another book about Lincoln. A few even bought it because they assumed it was nonfiction. Although the story did include extensive Lincoln history, the novel was a modern-day chase thriller in which the protagonists desperately try to unravel a one hundred and fifty year old conspiracy.

I could have given up on the book, but The Shut Mouth Society was a finalist for Best Novel in the Glyph Awards, and it had received excellent reviews in the general press. We decided to try another cover design. You can see both of them side by side below. 

The new cover worked miracles. Sales increased dramatically and customer reviews were effusive. At the time of this writing, the book has 161 Amazon reviews for 4.3 stars, and 491 ratings on Goodreads for 3.7 stars. I’m pleased with the Goodreads numbers because the newer rankings had to overcome dismal early returns. 

Nothing changed but the book cover.

Why am I bringing this up now? Because we’re in the final throe of designing a book cover for The Return, A Steve Dancy Tale. We had many concept mock-ups, but I rejected many of them because despite being nice graphically, they didn’t fit the story. I learned my lesson. Covers build reader expectations. This is why genre covers look alike. They’re designed to appeal to an audience that will appreciate the book. So don't believe the cliché that people should never judge a book by its cover. People do. 

Insist on a well-designed cover that fits your storyline.

You might want to look at Flavorwire’s “20 Embarrassingly Bad Book Covers for Classic Novels.” Many of these are a hoot. 

The Shopkeeper—Featured Book

The Shopkeeper, A Steve Dancy Tale is a featured book today on “Kindle Books and Tips” and “Bargain Booksy.” For a short period, the Kindle version of The Shopkeeper is priced at $3.99, instead of $5.99.  The first in the Steve Dancy series now has 110 Amazon reviews for 4.4 stars and 215 Goodreads ratings for 3.7 stars.

If you haven't started the series, this is a great opportunity to see why the Steve Dancy Tales have developed such a strong following.

"I just finished reading this book and I have to say its one of the best western books I’ve read in a long time.  The characters, the plot, everything seem so real. You’ll find yourself lost in the book—the fast pace keeps it interesting." — Maritza Barone, Woman'sDay

"The James Best books...are about the best new Western series to come along since Larry McMurtry" Larry Winget, True West Magazine, March, 2012

Road Trip!

We're about to drive to Garnerville, Nevada with friends. We'll stay with other friends who happen to be relatives. It looks like we might luck into some snow, so a day or two of skiing is not out of the question.









Beyond traveling and visiting with good people, I'll be starting the research for the next Steve Dancy Tale. I won't give away the plot, but a good portion of the story will take place in Carson City and Virginia City. Along with Steve, Joseph, and Jeff, there will a few characters from The Shopkeeper intent on making life difficult for Mr. Dancy and friends. Since The Return, A Steve Dancy Tale is not yet back from the editor, I'm still on recess and plan on having fun. This is a good life.

The Sage Society Video of Dramatic Reading of Tempest at Dawn

This Youtube video is excerpts from a Sage Society reading of Tempest at Dawn. The Sage Society is a continuing education organization associated with California State University at Northridge. I was able to attend the first reading of this ten week project and was privileged to meet some great people. Tempest at Dawn is a historical novel about the 1787 Constitutional Convention.

Link to Video

Will Libraries End up as Museums?

Are books becoming obsolete? Is a library the only place we’ll be able to see these odd antiquities? Will librarians admonish us “don’t touch,” instead of shushing chatterboxes? Are we entering a binary world where everything is decomposed into a series of ones and zeros to be instantly reassembled on a hand-held device?

My Dream Library - A Great Place to Read

Libraries may one day become faux ambiance designed for reading books on an electronic device. I've had a library built in my last three homes. Now, I’m moving once again and my biggest task is going through thousands of books to decide which ones I really want to keep. I'll build a formal library in my new house, but it will certainly not be as large as my current one.

I've had friends tell me they prefer a real book because they like the scent and feel and the genuine article. Then someone gives them an e-reader. Soon, they discover that the medium doesn't matter; they still get lost in the words. By the third novel, they’re converts.

There might be some truth in the demise of the book … at least as a commodity. But it will not happen as quickly as pundits predict and some form of books will always be with us. 

Books started as art, and I suspect they will return to art. Nobody will miss the mass paperback, or even cheaply printed and bound hardcovers. Books will once again become beautiful … but I still won’t need a big library because they’ll also become much more expensive.

Don't like your name? Change it.

What famous author's real name was Howard Allen O'Brien? Unless you already know, you'll never guess. 

11 Points (Because Top 10 Lists are for Cowards) has listed 11 surprising pen names.

The article is interesting, but I think the website is more intriguing. This is a clever book promotion blog. The lists draw readers back time after time and the blog has the type of content people love to share. I probably should develop a core theme for this blog. Except then it would become a chore rather than a fun diversion from my novels. I think I'll stay with eclectic. 

Click here to discover the celebrity author who was born Howard Allen O'Brien.

Featured Author on Wordpreneur

Wordpreneur has a regular feature called Peeps. These are short pieces about indie-authors and they were gracious enough to do an article about me.

“Many people claim traditional publishing’s marketing prowess is a huge advantage, but they never mention that the big houses do very little for unknown authors who haven’t committed a high-profile felony. When it comes to marketing, you’re on your own whether you traditionally publish or self-publish.”

You can read the full article here.

Coffee is the Real Muse

In Greek mythology, a Muse was one of the many daughters of Zeus. They presumably inspired the creative arts. I’ve read numerous articles about how a writer needs to find the perfect environment and tools to be inspired. As if a private place or the right pen or cool brand of laptop could be a Muse.  I’m not buying it.

All you need is a cup of coffee within easy reach of your right hand. As you type away and get stuck, you simply reach out, take a sip, and by the time you unconsciously set the cup back down, you’re ready to type again. Coffee is a magic elixir. When you really get stuck, get up off of that chair and pour yourself another cup. Writer’s block will evaporate by the time you pour a new cup and do the other three things you told yourself you’d do the next time you got up.

I hate to think how much coffee I’ve drunk while writing. Nine books, three ghostwriting assignments, magazine columns, journal articles, and blogging. That’s probably enough coffee to fill a reservoir. Speaking of filling a reservoir, coffee also gets you up and moving to relieve yourself. It’s hard to be creative when you’re static for too long of a period. Coffee keeps you moving in more ways than one.

Europe's Infatuation with the American Wild West

Sometimes we forget that American genre fiction is popular overseas—Westerns included. And why not? We might think of the Wild West as uniquely American, but we enjoy King Arthur, Lawrence of Arabia, The Count of Monte Cristo, The No. 1 Ladies' Detective Agency, and samurai adventures. If you write genre fiction, don't neglect this market. (The Steve Dancy Tales are popular in foreign counties, especially England and Germany.) 

If you want a feel for Euro-Westerns, visit The Tainted Archive which is based in the United Kingdom. This article is about Sergio Corbucci's spaghetti Westerns. Not as well known as Sergio Leone, Corbucci wrote and directed the original Django, among other Westerns.

(A couple yearsback, I did an interview with The Tainted Archive.)

It used to be difficult to sell in foreign markets, but not anymore. This is another major change brought about by eBooks. Your book can be decomposed into ones and zeros, bytes can sprint across the globe at the speed of light, and then be instantly reassembled in some far off land. In a small way, Scotty of Star Trek fame has been displaced by a Kindle.

If you do nothing, nothing happens!

A few days ago, I posted an article titled “How do you pick your next book to read?” I received a couple questions on a throwaway comment that “sales can occur a considerable time after a promotional event.”

My background is direct marketing , so I understood why this statement was troubling. The mantra in direct marketing is measure and react. If you can’t measure due to an extended time delay, how can you react by adjusting or amplifying your marketing actions? 

I don’t know.

I do know personal appearances like signings, club presentations, and book festivals work because even if I don’t sell many books at the event, I see Amazon sales improve the following week. But what about greater delays? Most people take a long time to read a book, and prolific readers always have a queue. How do you know what specific event caused a reader to download a sample of your book onto an eReader? How long does it take for a reader to get around to a free sample they downloaded? Another question: do sample chapters at the end of your book generate follow-on sales?

One time I sat down and made a list of all the marketing things I was doing and then separated them into three groups: 1) actions that didn't work, 2) actions that did work, 3) actions I didn't know if they worked or not. You guessed it; the third category was by far the longer list. 

The real issue isn't whether something works or not, but which actions are the most productive. I know the #1 most productive marketing action. Write a darn good book—one that will generate word-of-mouth. Beyond that, I’m at a loss.

I may not know which other actions are productive, but I have learned the cardinal rule of book marketing.

If you do nothing ... nothing happens!

How do you pick your next book to read?

I'm a compulsive reader. I read everything and I read all the time. I suspect it started when I was in the fifth grade and I spent my breakfast reading the shredded wheat box. I even read the dividers that separated the rows of three biscuits. Nabisco sponsored the television program Sargent Preston of the Yukon and my hero was all over the box and dividers. That's how I ended up owning one square inch in the Klondike. Darn, I wish I still had my deed.

You'll be pleased to know I've graduated from cereal boxes to books. First the Hardy Boys, and then mass paperbacks. I was a junior in high school when I discover nonfiction with Theodore White's The Making of the President 1960. College introduced me to classics.

In adulthood, I wandered books stores and paperback racks looking for my next read. Bestsellers lists had already down-selected which books got prominent display, and I usually picked by author or back cover copy.


The publishing world has changed. Bookstores are becoming rarer, yet there are tens of thousands of more books available. The shelf-life of a book has been extended well beyond presence on a bestseller list. Electronic books are increasingly taking over fiction and narrative prose. Old book selection tools like magazines and newspapers are withering. Literary reviews are being displaced by reader reviews.

So how does a person pick their next book to read? For me, it's easy. I carry my Kindle with me almost everywhere. Writing has crowded out my reading time, so I read in line at the airport, in my doctor's lobby, in the car as my wife runs into a store, or while eating breakfast or lunch. I also have my Kindle with me when I watch television. It's always around when I use my computer. Why? It has to do with how I pick my next book to read. Whenever I hear or read about a book that sounds interesting, I immediately download a sample onto my kindle. I do this while talking to friends, watching television, surfing the Internet, attending book events, or when reading a periodical. After I finish a book, I metaphorically thumb through my samples, usually reading a chapter or two, then select my next book. At any point in time, I probably have twenty books queued up.

Electronic reading devices have changed the publishing industry and reading habits. It has also changed the way we chose books.

1. Back copy is less important than the opening of the book 
2. Bestseller lists mean less than frequent mention on broadcast and cable outlets
3. Social media builds name recognition
4. Word-of-mouth is even more powerful

This means emerging authors have tools to compete with famous authors. More important  sales can occur a considerable time after a promotional event. Book sales are now a long-haul business. Someone might download a book sample weeks, or even months before they make a purchase decision.

In fact, you might consider downloading samples for these books.

Happy reading.

Click to download samples.

Selling Books During the Holidays

Books are popular gifts, and the Christmas buying season has traditionally been the best month of the year for book sales. It still is ... for print sales. With the explosion in eBooks, post-Christmas is becoming another hot selling season. Not only are empty Kindles popular gifts, but Amazon gift cards frequently fill stockings and email in-boxes. These two trends are causing a flurry of eBook buying from December 25 through January.

(Please excuse my focus on Kindle. For some reason B&N and other booksellers have not been able to market gift cards with near the intensity of Amazon.)

The question for publishers is how to adjust their marketing plans to meet this shift in book sales. The simple answer is that pre-holiday marketing should focus on print format, and after Christmas marketing should transition to eBooks, preferably starting a bit prior to Christmas.

Gift givers prefer to wrap a physical item in shinny paper to be opened on Christmas, and many readers still like to hold a physical book in their hand. There is still good demand for print books, especially trade paperback and hardbound books. Publishers should focus their attention on print sales before the holiday buying season.

Sales of eBooks seem to get an up-tick as early as Christmas afternoon. My guess is that these are new Kindle owners who are playing with their new toy. To affect this market, eBook promotion needs to start before the 25^th of December.

How do you change the marketing focus? One thing I do is set all my hot links on my various web pages to my print formats, and then the 22^nd change the links to my eBooks formats. Not very clever, I know. But if I had this nailed down, I wouldn’t be posting this article in the throes of holiday shopping.

I’ll do better next year.

Related posts:
eBooks Changing More Than Just Formats
The eReader Revolution is Accelerating
Books Are The Perfect Gift

Guest Blog Post: Meet Author James D. Best

From 
Free Kindle Books and Tips

"Continuing the guest blog posts by independent authors, best-selling author James D. Best tells us the background of his novel, Tempest at Dawn, plus some other interesting facts about him I didn't know prior to reading this post. A friend of mine at work has read it and said it was great, and I have added it to my Kindle."

Read my Post by following this link. Thanks.

The eReader Cafe: Author Interview with James D. Best

Interview with James D. Best at eReader Cafe Novemebr 11, 2012

Good Sunday morning, everyone! I have the great pleasure of introducing you to Historical author, James D. Best. Let's start off with The eReader Cafe's signature first question: 
Coffee or tea?

A Big Thanks -- 50,000 Copies Sold

Last Friday, I received my annual statement from my large-print publisher. When I entered the sales into my ledger, the total copies of my books sold went over 50,000. Whoa! That may not be a number that would impress a New York Times bestseller, but it's a big number for someone like me who didn't start gifted, famous, or notorious. The best part is that my sales keep improving. It seems I'm gathering a bigger audience all the time.

When I started writing fiction, I was just an ordinary business guy who had written lots of technical nonfiction. I started writing fiction to escape the tensions of the day. Ten minutes at my keyboard and I was transported to another time and place. That was a reward in and of itself, but people I don't know have joined me in my stories. That is the greatest reward of all. Writers may love to write, but they really love to be read. So, thank you. I appreciate the company.

Number 1 Rule of Marketing

I've been gone for a month, plus I let things slide for a couple weeks before I left for Europe. I just finished looking at my recent sales and it confirmed the ironclad rule of marketing:

If you do nothing, nothing will happen.

Books don't sell themselves. At least they don't build increasing sales without a boost. Actually, my sales held up remarkably well, but a slight downward trend was obvious when the numbers were examined carefully. It didn't surprise me, but many writers think they only have to shove a book out onto the marketplace and hoards of readers will gobble them up. Here's the problem: Amazon lists over 30 million books and released over 128,000 in the last 30 days. That's a pretty crowded field. An author has to do something to get noticed. So ... I'm scheduling events, dedicating a couple hours a day to social network marketing, and running an advertisement in True West. I'm confident I'll have things moving pretty good by the holiday buying season.

Vintage Photograph to Western Book Cover

I have been asked by several readers if the image on the cover of The Shopkeeper is authentic. 

It is. 

L. A. Huffman was a famous frontier photographer in Miles City, Montana. The photograph below is marked, "L. A. Huffman, Miles City, MT" which stands for Montana Territory. This means that this photograph was taken prior to Montana becoming a state in November of 1889.

To add a sense of mystery, the photograph was cropped for cover of The Shopkeeper. Add professional typesetting some color adjustment, and you have a distinct cover.

The intent was to identify the book as a Western, but signal that it was a fresh take on the genre. I think the designer did an excellent job.

Selling Your Books on Amazon

How to Stand Out in the Biggest Bookstore in the World

Amazon is a vast book market. The size is a magnificent opportunity and a huge challenge. Amazon offers over ten million titles and is predicted to sell 50% of all books by the end of this year. Amazon provides numerous plans for publisher and authors to assist in sales, but many of them are hard to understand. It has dominance in e-books, and has growing influence in book publishing, printing, and distribution. But this size and growth presents a problem. How does a single author get noticed?

(If you would like to listen to this presentation as a webinar, please follow this link to Book Street Cafe.)

Selling Your Books on Amazon from James D. Best