Is a Gift Card an Appropriate Gift?

My kids called to find out what I wanted for Christmas. When I asked for a gift card from Amazon, they said that would be impersonal. I didn’t argue, but it made me wonder why they asked.

Their response made me think about the appropriateness of gift cards. I think they’re great. If emailed, shipping costs are nil, they arrive at the speed of light, and I get to pick my own gift at the time of my choosing. What could be better?

Then I thought about it. What would be better is a present the giver enjoys giving. A gift is not one-way social exchange. Fathers used to be effusive when they received ugly ties. There was a reason. The giver was a loved one … perhaps a loved one with lousy taste, but a loved one nonetheless. You don’t make someone feel crummy because you didn’t like their gift.

That said; I’m getting an Amazon gift card for Christmas. How did I convince my kids? I told them I would email them a thank you each time I bought a book for my Kindle and send them my review when I finished the book. That promise overcame the biggest negative of gift cards; the giver never knows what the recipient does with it ... or if it's lying in a drawer somewhere.

Gift cards are becoming ever more popular and they are changing the ebb and flow of book sales. Print sales are best before the holiday and ebooks are better after the holiday. You can almost feel people using gift cards to load up their electronic devices.

By the way, if you expect a gift card, download samples of my books now so you can decide where to spend your largess.

Take a vacation from all this nonsense with a good book.

Top 10 Tips for Book Gift Giving

 

A book is unique. Reading fiction is like taking a mini vacation without leaving home. An engrossing story makes a person’s worries fade to the background. Reading nonfiction can entertain while learning how-to tips, gaining perspective, adding to knowledge, or finding enlightenment.

At times, friends and relatives can be hard to buy for. Some seem to have everything. Due to age or illness, others may be less mobile than in years past. Some don’t really want much. Families scatter across this huge country and selecting a gift, packaging, and shipping can be a chore. 

A book is always a great gift … especially if you take the time to match the recipient’s taste in fiction or nonfiction. There are books about every hobby and interest in the world. Picking the right book shows you care, and your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, westerns, paranormal fiction, railroads, guns, cooking, collecting old comic books, antique automobiles, or anything else, there's always a book that will bring a smile to their face.

Here are my Top 10 Tips for Book Gift Giving

1. Write a personal message on the flyleaf that won't get tossed out like last year's holiday card. 
2. Write surprise messages in the margin of random pages. If you don’t like writing in books, use yellow sticky notes.
3. Create an eye-catching bookmark that reminds the recipient to call or write.
4. Search out an author signing for your recipient’s favorite author or give a collector’s edition of the recipient’s favorite book.
5. Shop at an independent bookstore to receive personalized professional help.
6. If shipping is not free, mail books early to take advantage of media class at the U.S. Post Office.
7. Give a book as a piece of art, like a fine print book, unique coffee table book, favorite childhood book, or collectible cover art.
8. College students will appreciate cash or a gift card tucked into the flyleaf. 
9. If your friend or relative already owns piles of books, consider a unique set of bookends to hold them in their proper place.
10. Give a bookseller gift card for e-book and audiobook enthusiasts.

Children's books are also great gifts. We search for autographed storybooks for our grandkids. Bookstores always have children book signings around the holidays, and this is one area where we join the crowd. The icing on the cake is that we get to read from one of these books when we visit.

Books are a great entertainment value. They provide hours upon hours of personal pleasure, and then can be passed on to another person ... or even another generation. What could be better?

Old Haunts has joined the Steve Dancy Tales.

A Christmas Gift for Steve Dancy Fans

Honest Westerns filled with dishonest characters.

The seventh book in the Steve Dancy Tales is available for the holidays. Steve Dancy fans will enjoy the gift of a print or Kindle copy. Take my word for it. Why would I lie?

________________________________________________________________________________

Dancy has married and settled down but without warning his world reverts to the savagery of his bygone days. There will be no peace.

No Peace, A Steve Dancy Tale

By the way, if they have gotten behind in the series, you can gift them more than one book.

The Steve Dancy Tales

Read an excerpt here

18 Ideas for Gifting Books

At times, friends and relatives can be hard to buy for. Some seem to have everything. Due to age or illness, others may be less mobile than in years past. Some don’t really want much. Families scatter across this huge country and selecting a gift, packaging, and shipping can be a chore.

A book is a perfect gift ... and a great way to avoid the crowds. Books provide a great entertainment value, delivering hour upon hour of pleasure. Reading fiction is like taking a mini vacation without leaving home. An engrossing story makes worries fade away. Reading nonfiction can also entertain while learning how-to tips, gaining perspective, adding to knowledge, or finding enlightenment.

If you take the time to match the recipient’s taste in fiction or nonfiction, your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, photography, westerns, paranormal fiction, fishing, railroads, guns, cooking, collecting old comic books, antique automobiles, politics or anything else, there's always a book that will bring a smile to their face.

Top Tips for Book Gift Giving

1. Write a personal message on the title page that won't get tossed out like last year's Christmas card.
2. Write surprise messages in the margin of random pages.
3. There are books about every hobby and interest in the world. Picking a book that fits you’re your recipient’s interests shows you care.
4. Search out an author signing for your recipient’s favorite author.
5. Gift an entire series, like a complete set of Harry Potter books.
6. Gift a collector’s version of the recipient’s favorite book. (I’d like a First Edition of The Virginian.)
7. Shop at an independent or specialty bookstore to get professional help selecting your book.
8. With Amazon Prime, gift wrapping and shipping is free and the book can be sent direct to the recipient.
9. Mail early to take advantage of media class at the Post Office.
10. Give a book as a piece of art, like a fine print book, unique coffee table book, favorite book as a child, or collectible cover art. (I like early 20^th Century Westerns with period cover art.)
11. Make a highly personal photo book with ShutterFly or Mimeo.
12. Give a bookseller gift card for e-book and audio book enthusiasts.
13. Give a new model Kindle or a nice cover to an e-book enthusiast.
14. College students appreciate gift cards for their campus bookstore. (For fun, I put it inside a trashy novel for them to read on Spring break.)
15. As a bookmark, tuck in crisp currency.
16. If your friend or relative already owns piles of books, give a unique set of book ends to hold them in their proper place.
17. Children's books are great gifts. We search for autographed storybooks for our grandkids. The icing on the cake is that when we visit, we read these books to them.
18. Coloring books now come for every age.

If you choose to gift one of my books, thank you.  I appreciate it.

It's Christmas. Top Dozen Tips for Book Gift Giving

A book is always a great gift … especially if you take the time to match the recipient’s taste in fiction or nonfiction. Suddenly, your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, westerns, paranormal fiction, railroads, guns, cooking, collecting old comic books, antique automobiles, or anything else, there's always a book that will bring a smile to their face.

I'm giving my granddaughter a unique gift this year. She's twelve and wrote a short story as a class assignment. The six thousand word story received a 100% from her teacher. My gift is that I published it on Amazon as a 5X8 paperback and a Kindle book. She'll be surprised to find the paperback in her stocking on Christmas morning. Cool, huh?

The episode reminded me that the most popular post on this blog is my Top 10 Tips on book gift giving. I decided it needed updating ... so here are my twelve tips.

Top Dozen Tips for Book Gift Giving

1. There are books about every hobby and interest in the world. Picking the right book shows you care.
2. Write a personal message on the flyleaf that won't get tossed out like last year's Christmas card.
3. Write surprise messages in the margin of random pages.
4. Search out an author signing for your recipient’s favorite author, or give a collector’s version of the recipient’s favorite book.
5. If you need professional help or want something unique, shop at an independent or specialty bookstore.
6. If you subscribe to Amazon Prime then shipping is free, or mail books early to take advantage of media class at the Post Office.
7. Give a book as a piece of art, like a fine print book, unique coffee table book, favorite book as a child, or collectible cover art.
8. Make a highly personal photo book with ShutterFly or Apple Photos.
9. Give a bookseller gift card for e-book and audio book enthusiasts.
10. College students will appreciate a gift card for their campus bookstore. For fun, you can put it inside a trash novel.
11. Tuck crisp currency into the flyleaf as a bookmark.
12. If your friend or relative already owns piles of books, give a unique set of book ends to hold them in their proper place.

One final tip that comes close to re-gifting—find an Amazon print book that includes a “Match Book” deal. Gift the printed version and download the e-book for yourself.

Children's books are also great gifts. We search for autographed storybooks for our grandkids. Bookstores always have children book signings around the holidays, and this is one area where we join the crowd. The icing on the cake is that we get to read from one of these books when we visit.

Books are a great entertainment value. They provide hour upon hour of personal pleasure, and then they can be passed on to another person. What could be better?

You might even gift one of these.

Is This Re-gifting?

Amazon has an under-publicized program called Matchbook. By enrolling in this program, a publisher can offer a Kindle book at a steep discount to buyers of the print format. You can see the books in the Matchbook program here.

Think of the possibilities. You can buy books as Christmas presents and then download a Kindle copy for yourself. Kinda like two for one. This might be a great idea, but you may not want to buy your great aunt Sex Love Repeat by Alessandra Torre. Maybe Johnny Carson by Henry Bushkin would be more appropriate. Or perhaps she would prefer Tempest at Dawn, since all of my books are enrolled in the program at 99¢ for the second copy in Kindle format.

It's only two weeks until Christmas, so you may want to use my great idea to finish off your shopping list.

Late Christmas Shopping … No Worries

If you're behind in your Christmas shopping, I have a suggestion. Actually, it’s the same suggestion I make every year about this time … gives books for Christmas. You can shop from your dining room, match the taste of the recipient, and accommodate their preference for print, e-book, audio, or large print. You can even write a personal note on the flysheet that won’t get thrown out with the Christmas cards.

Everyone has special interests and most people enjoy a book that lets them delve into their hobby, sport, or another world while sitting in the den with their feet up. 

Match your recipient’s special interest with a unique book and your extra thought will show you cared. Here are a few book categories on Amazon.

Golf

Children's books

Cook books

Crafts & Hobbies

Action Adventure

Romance 

Westerns

Amazon Bestsellers

And this is just a sampling. You can find books on nearly any subject. This doesn't mean you need to buy online. You can shop in the comfort of your home and then support your local independent bookstore by buying or ordering there. That would be a neat flip on people who rifle through a bookstore and surreptitiously buy their books with a smartphone.

A book is better than an electronic gadget that will be obsolete before the next holiday season rolls around. It’s safer than clothing that may not fit your loved one’s taste. A book can be displayed on an open shelf, as opposed to a kitchen appliance that might end up behind a cupboard door to be forgotten. Best of all, a book is simple to have shipped across the country or the border.

Of course I have a bias for books … especially if you choose to give one of my books. You can make the recipient happy and me happy. What could be better than that?

The Future of Large Print

The popularity of eReaders has decimated the mass paperback market, and several publishers have even abandoned the format. An eReader can display font in any size, so I assumed the next casualty of eBooks would be large print. Not so. Or, at least, not yet. When I received my statement from my large print publisher, I was pleasantly surprised. How is it that large print holds its own against the ebook revolution?

I think it has to do with the market for large print books. Whether it’s libraries or direct purchase, the market is seniors. Seniors are not gadget prone and remain attached to the feel and simplicity of a real book. No buttons, no touch screens, no hot links. Books are what seniors have read their entire life and only their children prod them to change. Seniors can’t see the point. They get lost in the story and turn the page without conscious thought, just a motor reflex learned through decades of practice. 

The boomers will probably carry their eReaders into old age, but most of their parents will remain loyal to the printed book.

If you're looking for a senior gift, you might consider one of these large print books.

Honest westerns filled with dishonest characters.

All of the Steve Dancy Tales have been published in large print, library binding editions by Center Point. Some have sold out, but are still available through used book dealers.

The Mythology of the Old West

For me, there are three major elements of good western. The first is the romance of a new beginning, the second is the battle of good versus evil, and the third is the lone warrior who sets things right.

Hopalong Cassidy
 as illustrated by Frank Earle Schoonover, 1905 

• The old west represents a fresh beginning in a new place away from home - the shrugging off of disappointments and a chance to start all over again. Emigrating to a frontier means you get a do-over in a land with no rules, no referees, and no fences. 

• The mythical old west is a black and white world. Good fights evil and good usually triumphs. In stories of the Old West, ordinary people are capable of extraordinary heroism. 

• But raw frontiers are dangerous, so even courageous pioneers need help. No civilization means no restraints on bad people doing bad things. Help comes in the shape of an idealized hero, a paladin who risks his life to save the day and asks nothing in return.

These themes have been a part of storytelling in every society since the first cave drawings. You'll also find these elements dominate fantasy and science fiction. The frontier in these genres can be the future, outer space, or a make-believe land. The gunfighter has a simple solution on his hip, while Frodo has the ring and Harry Potter the magic wand.

You can read my article "Is the Mythology of the Old West Dead?" by following this link.

Honest westerns filled with dishonest characters.

Selling Books During the Holidays

Books are popular gifts, and the Christmas buying season has traditionally been the best month of the year for book sales. It still is ... for print sales. With the explosion in eBooks, post-Christmas is becoming another hot selling season. Not only are empty Kindles popular gifts, but Amazon gift cards frequently fill stockings and email in-boxes. These two trends are causing a flurry of eBook buying from December 25 through January.

(Please excuse my focus on Kindle. For some reason B&N and other booksellers have not been able to market gift cards with near the intensity of Amazon.)

The question for publishers is how to adjust their marketing plans to meet this shift in book sales. The simple answer is that pre-holiday marketing should focus on print format, and after Christmas marketing should transition to eBooks, preferably starting a bit prior to Christmas.

Gift givers prefer to wrap a physical item in shinny paper to be opened on Christmas, and many readers still like to hold a physical book in their hand. There is still good demand for print books, especially trade paperback and hardbound books. Publishers should focus their attention on print sales before the holiday buying season.

Sales of eBooks seem to get an up-tick as early as Christmas afternoon. My guess is that these are new Kindle owners who are playing with their new toy. To affect this market, eBook promotion needs to start before the 25^th of December.

How do you change the marketing focus? One thing I do is set all my hot links on my various web pages to my print formats, and then the 22^nd change the links to my eBooks formats. Not very clever, I know. But if I had this nailed down, I wouldn’t be posting this article in the throes of holiday shopping.

I’ll do better next year.

Related posts:
eBooks Changing More Than Just Formats
The eReader Revolution is Accelerating
Books Are The Perfect Gift

11/22/63 by Stephen King

I haven't read a Stephen King book in a couple decades. 11/22/63 reminded me why I used to read King’s books as soon as they were published ... and why I quit reading them. King is a good writer, has a great imagination, knows how to pen an engrossing story, but is exhaustingly verbose. I wanted to make a little circling motion with my finger to tell him to hurry up, but of course he wasn't in the room to see it.

Fiction writers have the unique ability to bend time. We can do what we want because it’s our world. We make it up. The premise of 11/22/63 is that our intrepid hero discovers a time portal that takes him back to 1958. After a quick touristic holiday, he decides to go back to 1958 and wait until November 22, 1963 in order to save John F. Kennedy. King proceeds to tell us everything that happens in the intervening five years. Why? It was King’s decision to have the portal go to 1958. He could have chosen 1961 or 1962. I think he just loves to write.

That aside, this is a well told story. I like time travel because they are basically fish-out-of-water tales. A Connecticut Yankee in King Arthur'sCourt by Mark Twain is the apex of the genre. 11/22/63 may have been overly long (880 pages in paperback), but it was still a fun read with some creative twists on time travel. I didn't agree with his speculations about altered history, but they didn't interfere with the story. If you like to be immersed in Stephen King’s world, you can have an extended stay with 11/22/63.

Books are a perfect gift ... and a great way to avoid the crowds

At times, friends and relatives can be hard to buy for. Some seem to have everything. Due to age or illness, others may be less mobile than in years past. Some don’t really want much. Families scatter across this huge country and selecting a gift, packaging, and shipping can be a chore.

A book, however, is always a great gift … especially if you take the time to match their taste in fiction or nonfiction special interest. Suddenly, your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, Westerns, paranormal fiction, railroads, guns, cooking, collecting old comic books, antique automobiles, or anything else, there's always a book that will bring a smile to their face.

Books are the best entertainment value. They provide hour after hour of personal pleasure, and then they can be passed on to another person. When I give a book as a gift, I  write a personal note inside that won't get tossed out like last year's Christmas card.

Children's books are great gifts. We search for autographed storybooks for our grandkids. Local bookstores always have children book promotions around the holidays, and this is one area where we actually like to join the crowd. A great find is when the author and the illustrator both sign the book. We've done this for several years, so now our grandkids' bedrooms have dedicated shelves for signed books. The icing on the cake is we get to read them a story from one of these books whenever we visit.

Here are Amazon links to bestselling books in a few categories. There are many more categories a click away, but you can also search for books on a specific subject.

Children's books

Cook books

Crafts & Hobbies

Action Adventure

Romance 

Westerns

Amazon Bestsellers

If you have a Western enthusiast in the family, giving one or more of these books can bring a smile to their face … mine as well.

Our Constitution Rocks by Juliette Turner

I spent five years researching my novel on the Constitutional Convention, Tempest at Dawn. I wish I had made things as clear as Juliette Turner has done in Our Constitution Rocks. I should have known. My wife taught me that when I needed a quick, clear perspective on a subject, I should start with a book aimed at middle-schoolers. She was right. When they're done right, they are educational, concise, clear, and fun. Juliette Turner has hit all of these targets.

"This is an important book," is a cliche of the publishing industry. Nonetheless, Our Constitution Rocks is an important book. Understanding our constitution is important for every citizen, but crucially important for the young who will lead our nation in the decades ahead. If you're an adult, you can also take my wife's advice and start your own study of the Constitution right here with this book. In fact, there's probably few better ways to spend some time with your child. The Constitution is every American's birthright. We should take it out from under glass and examine it at every opportunity. Juliette Turner has done our nation a service.

In the interest of full disclosure, I was on a Glenn Beck program with Janine Turner and met Juliette at the taping. Since then, I have written articles for Constituting America, which was founded by Janine Turner and Cathy Gillespie. You can watch Juliette Turner read one of my essays below. Despite a distant professional relationship, I highly recommend this book and hope that many parents give a copy to their kids for Christmas.

Wednesday, June 13, 2012 – Essay #83 –Amendment Twenty-Seven – Guest Essayist: James D. Best from Constituting America on Vimeo.

Tempest at Dawn is a novelization of the 1787 Federal Convention that we now call the Constitutional Convention.

Learning About the Constitution

In order to preserve, protect, and defend the Constitution, we need to understand it. Luckily, there are some great learning tools available to every American. These include an online course at James Madison’s Montpelier Center for the Constitution, the webcast series Introduction to the Constitution from Hillsdale College, and several good books, including The Heritage Guide to theConstitution, Tempest at Dawn, and Decision in Philadelphia.

     

Read the full article at What Would The Founders Think?

Books are a perfect gift.

Some people can be hard to buy for—unless you give them a book that matches their special interest or taste in fiction. Suddenly, your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, romance novels, Westerns, railroads, guns, cooking, collecting old comic books, or some hobby, there's always a book around that will bring a smile to their face.

Books are the best entertainment value around. They provide hour after hour of personal pleasure, and then they can be passed on to another person. I also like that when I give a book as a gift, I can write a personal note that won't get tossed out like last year's Christmas card.

Children's books are great gifts. We always search for autographed storybooks for our grandkids. A great find is when the author and the illustrator both sign the book. We've done this for several years, so now our grandkids' bedrooms have dedicated shelves for signed books. The icing on the cake is that we get to read them a story from one of these books whenever we visit.

Here are links to bestselling books in a few categories. There are many categories a click away, but you can also search for books on a specific subject.

Children's books

Cook books

Crafts & Hobbies

Action Adventure

Romance 

Westerns

Amazon Bestsellers

By the way, if you're thinking about a gift for me, I collect vintage Western books from the first half of the twentieth century. I especially like the ones with great illustrations on the dust cover. But if you give me one of these, do me a favor and write your personal note on a Post-It.

 

The Perfect Gift

Books are perfect gifts. They're already a great value, but with the speed the world is going to those nifty electronic readers, books will soon be valuable antiques. Heck, in the near future, you may only be able to gaze at books in those brick and mortar museums they call libraries.

My bet is that children's books won't go electronic anytime soon. We always search for autographed storybooks for our grandkids. A great find is when the author and the illustrator both sign the book. We've done this for several years, so now our grandkids' bedrooms have dedicated shelves for signed books. The icing on the cake is that we get to read them a story from one of these books when we visit


Several of our relatives have hobbies and special interests. Some people can be hard to buy for—unless you pick a book about their hobby. Whether your relatives or friends are interested in the Civil War, railroads, guns, cooking, or collecting old comic books, there's always a book around that will grab their interest.

Books are the best entertainment value around. They provide hour after hour of personal pleasure, and then they can be passed on to another person. I also like that when I give a book as a gift, I can write a personal note that won't get tossed out like last year's Christmas cards.

By the way, if you're thinking about a gift for me, I collect vintage Western books from the first half of the twentieth century. I especially like the ones with great illustrations on the dust cover. But if you give me one of these, do me a favor and write your personal note on a Post-It.

The Perfect Gift

Books are perfect gifts. They're already a great value, but with the speed the world is going to those nifty electronic readers, books will soon be valuable antiques. Heck, in the near future, you may only be able to gaze at books in those brick and mortar museums they call libraries.

My bet is that children's books won't go electronic anytime soon. We always search for autographed storybooks for our grandkids. A great find is when the author and the illustrator both sign the book. We've done this for several years, so now our grandkids' bedrooms have dedicated shelves for signed books. The icing on the cake is that we get to read them a story from one of these books when we visit.

Several of our relatives have hobbies and special interests. Some people can be hard to buy for—unless you pick a book about their hobby. Whether your relatives or friends are interested in the Civil War, railroads, guns, cooking, or collecting old comic books, there's always a book around that will grab their interest.


Books are the best entertainment value around. They provide hour after hour of personal pleasure, and then they can be passed on to another person. I also like that when I give a book as a gift, I can write a personal note that won't get tossed out like last year's Christmas cards.

By the way, if you're thinking about a gift for me, I collect vintage Western books from the first half of the twentieth century. I especially like the ones with great illustrations on the dust cover. But if you give me one of these, do me a favor and write your personal note on a Post-It.