Is a Gift Card an Appropriate Gift?

My kids called to find out what I wanted for Christmas. When I asked for a gift card from Amazon, they said that would be impersonal. I didn’t argue, but it made me wonder why they asked.

Their response made me think about the appropriateness of gift cards. I think they’re great. If emailed, shipping costs are nil, they arrive at the speed of light, and I get to pick my own gift at the time of my choosing. What could be better?

Then I thought about it. What would be better is a present the giver enjoys giving. A gift is not one-way social exchange. Fathers used to be effusive when they received ugly ties. There was a reason. The giver was a loved one … perhaps a loved one with lousy taste, but a loved one nonetheless. You don’t make someone feel crummy because you didn’t like their gift.

That said; I’m getting an Amazon gift card for Christmas. How did I convince my kids? I told them I would email them a thank you each time I bought a book for my Kindle and send them my review when I finished the book. That promise overcame the biggest negative of gift cards; the giver never knows what the recipient does with it ... or if it's lying in a drawer somewhere.

Gift cards are becoming ever more popular and they are changing the ebb and flow of book sales. Print sales are best before the holiday and ebooks are better after the holiday. You can almost feel people using gift cards to load up their electronic devices.

By the way, if you expect a gift card, download samples of my books now so you can decide where to spend your largess.

Take a vacation from all this nonsense with a good book.

Top 10 Tips for Book Gift Giving

 

A book is unique. Reading fiction is like taking a mini vacation without leaving home. An engrossing story makes a person’s worries fade to the background. Reading nonfiction can entertain while learning how-to tips, gaining perspective, adding to knowledge, or finding enlightenment.

At times, friends and relatives can be hard to buy for. Some seem to have everything. Due to age or illness, others may be less mobile than in years past. Some don’t really want much. Families scatter across this huge country and selecting a gift, packaging, and shipping can be a chore. 

A book is always a great gift … especially if you take the time to match the recipient’s taste in fiction or nonfiction. There are books about every hobby and interest in the world. Picking the right book shows you care, and your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, westerns, paranormal fiction, railroads, guns, cooking, collecting old comic books, antique automobiles, or anything else, there's always a book that will bring a smile to their face.

Here are my Top 10 Tips for Book Gift Giving

1. Write a personal message on the flyleaf that won't get tossed out like last year's holiday card. 
2. Write surprise messages in the margin of random pages. If you don’t like writing in books, use yellow sticky notes.
3. Create an eye-catching bookmark that reminds the recipient to call or write.
4. Search out an author signing for your recipient’s favorite author or give a collector’s edition of the recipient’s favorite book.
5. Shop at an independent bookstore to receive personalized professional help.
6. If shipping is not free, mail books early to take advantage of media class at the U.S. Post Office.
7. Give a book as a piece of art, like a fine print book, unique coffee table book, favorite childhood book, or collectible cover art.
8. College students will appreciate cash or a gift card tucked into the flyleaf. 
9. If your friend or relative already owns piles of books, consider a unique set of bookends to hold them in their proper place.
10. Give a bookseller gift card for e-book and audiobook enthusiasts.

Children's books are also great gifts. We search for autographed storybooks for our grandkids. Bookstores always have children book signings around the holidays, and this is one area where we join the crowd. The icing on the cake is that we get to read from one of these books when we visit.

Books are a great entertainment value. They provide hours upon hours of personal pleasure, and then can be passed on to another person ... or even another generation. What could be better?

Old Haunts has joined the Steve Dancy Tales.

A Christmas Gift for Steve Dancy Fans

Honest Westerns filled with dishonest characters.

The seventh book in the Steve Dancy Tales is available for the holidays. Steve Dancy fans will enjoy the gift of a print or Kindle copy. Take my word for it. Why would I lie?

________________________________________________________________________________

Dancy has married and settled down but without warning his world reverts to the savagery of his bygone days. There will be no peace.

No Peace, A Steve Dancy Tale

By the way, if they have gotten behind in the series, you can gift them more than one book.

The Steve Dancy Tales

Read an excerpt here

18 Ideas for Gifting Books

At times, friends and relatives can be hard to buy for. Some seem to have everything. Due to age or illness, others may be less mobile than in years past. Some don’t really want much. Families scatter across this huge country and selecting a gift, packaging, and shipping can be a chore.

A book is a perfect gift ... and a great way to avoid the crowds. Books provide a great entertainment value, delivering hour upon hour of pleasure. Reading fiction is like taking a mini vacation without leaving home. An engrossing story makes worries fade away. Reading nonfiction can also entertain while learning how-to tips, gaining perspective, adding to knowledge, or finding enlightenment.

If you take the time to match the recipient’s taste in fiction or nonfiction, your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, photography, westerns, paranormal fiction, fishing, railroads, guns, cooking, collecting old comic books, antique automobiles, politics or anything else, there's always a book that will bring a smile to their face.

Top Tips for Book Gift Giving

1. Write a personal message on the title page that won't get tossed out like last year's Christmas card.
2. Write surprise messages in the margin of random pages.
3. There are books about every hobby and interest in the world. Picking a book that fits you’re your recipient’s interests shows you care.
4. Search out an author signing for your recipient’s favorite author.
5. Gift an entire series, like a complete set of Harry Potter books.
6. Gift a collector’s version of the recipient’s favorite book. (I’d like a First Edition of The Virginian.)
7. Shop at an independent or specialty bookstore to get professional help selecting your book.
8. With Amazon Prime, gift wrapping and shipping is free and the book can be sent direct to the recipient.
9. Mail early to take advantage of media class at the Post Office.
10. Give a book as a piece of art, like a fine print book, unique coffee table book, favorite book as a child, or collectible cover art. (I like early 20^th Century Westerns with period cover art.)
11. Make a highly personal photo book with ShutterFly or Mimeo.
12. Give a bookseller gift card for e-book and audio book enthusiasts.
13. Give a new model Kindle or a nice cover to an e-book enthusiast.
14. College students appreciate gift cards for their campus bookstore. (For fun, I put it inside a trashy novel for them to read on Spring break.)
15. As a bookmark, tuck in crisp currency.
16. If your friend or relative already owns piles of books, give a unique set of book ends to hold them in their proper place.
17. Children's books are great gifts. We search for autographed storybooks for our grandkids. The icing on the cake is that when we visit, we read these books to them.
18. Coloring books now come for every age.

If you choose to gift one of my books, thank you.  I appreciate it.

Merry Christmas and Happy Hanukkah to All ... Everyone Have a Great 2019

Christmas is great. Lots of family, friends, and good cheer. And for dessert, we leave for San Diego on the 27th for more family and friends and hopefully, lots of surfing. (I'll let you know if I can still catch waves.) We stay in California for the winter and won't return until we see a no-snow forecast for thirty days. 

I always get more writing done in San Diego because I have less distractions. I surf in the morning and have the rest of the day free. I need to focus on No Peace, A Steve Dancy Tale. I'm excited about the story which takes place a couple years after Crossing the Animas ended with Steve and Virginia getting married. It's been a happy two years for the Dancys, but as the title implies, tranquility is coming to an end. Boy, that's an understatement. 

Honest westerns filled with dishonest characters.

Anyway, if you've read all six books in the series, consider Deluge to fill the time until No Peace hits the bookshelves. 

Storms, politics, and gangs pummel California ... but that isn't the scary part.
A Santa Barbara police chief and a history professor risk everything to salvage their state from near-total destruction. While others run in terror or rush into danger to exploit the tragedy, Greg Evarts and Patricia Baldwin fight for the only action that can save California and avoid a national economic collapse.

Will anyone listen?

I mentioned in my last post that my twelve year-old granddaughter wrote a great short story that received a 100% in her writing class. I published it with Amazon and she will get paperback copies as a surprise Christmas gift. Here Lies Revenge is now available in print and Kindle versions. Man, I wish I had started that early.

 A scary story that will make you think twice before offending the odd girl in school

It's Christmas. Top Dozen Tips for Book Gift Giving

A book is always a great gift … especially if you take the time to match the recipient’s taste in fiction or nonfiction. Suddenly, your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, westerns, paranormal fiction, railroads, guns, cooking, collecting old comic books, antique automobiles, or anything else, there's always a book that will bring a smile to their face.

I'm giving my granddaughter a unique gift this year. She's twelve and wrote a short story as a class assignment. The six thousand word story received a 100% from her teacher. My gift is that I published it on Amazon as a 5X8 paperback and a Kindle book. She'll be surprised to find the paperback in her stocking on Christmas morning. Cool, huh?

The episode reminded me that the most popular post on this blog is my Top 10 Tips on book gift giving. I decided it needed updating ... so here are my twelve tips.

Top Dozen Tips for Book Gift Giving

1. There are books about every hobby and interest in the world. Picking the right book shows you care.
2. Write a personal message on the flyleaf that won't get tossed out like last year's Christmas card.
3. Write surprise messages in the margin of random pages.
4. Search out an author signing for your recipient’s favorite author, or give a collector’s version of the recipient’s favorite book.
5. If you need professional help or want something unique, shop at an independent or specialty bookstore.
6. If you subscribe to Amazon Prime then shipping is free, or mail books early to take advantage of media class at the Post Office.
7. Give a book as a piece of art, like a fine print book, unique coffee table book, favorite book as a child, or collectible cover art.
8. Make a highly personal photo book with ShutterFly or Apple Photos.
9. Give a bookseller gift card for e-book and audio book enthusiasts.
10. College students will appreciate a gift card for their campus bookstore. For fun, you can put it inside a trash novel.
11. Tuck crisp currency into the flyleaf as a bookmark.
12. If your friend or relative already owns piles of books, give a unique set of book ends to hold them in their proper place.

One final tip that comes close to re-gifting—find an Amazon print book that includes a “Match Book” deal. Gift the printed version and download the e-book for yourself.

Children's books are also great gifts. We search for autographed storybooks for our grandkids. Bookstores always have children book signings around the holidays, and this is one area where we join the crowd. The icing on the cake is that we get to read from one of these books when we visit.

Books are a great entertainment value. They provide hour upon hour of personal pleasure, and then they can be passed on to another person. What could be better?

You might even gift one of these.

Merry Christmas and Happy Hanukkah

This is my favorite time of year. How could it not be? We not only celebrate Christmas with my daughter and her family, but each year on the 27th we all fly to some fun destination and meet up with our son and his family. We get to see our kids and all six grandchildren together. It's a great way to ring in the New Year because it reminds us of what is really important in life. May all of you have a Merry Christmas and a wonderful 2013.

The Future of Large Print

The popularity of eReaders has decimated the mass paperback market, and several publishers have even abandoned the format. An eReader can display font in any size, so I assumed the next casualty of eBooks would be large print. Not so. Or, at least, not yet. When I received my statement from my large print publisher, I was pleasantly surprised. How is it that large print holds its own against the ebook revolution?

I think it has to do with the market for large print books. Whether it’s libraries or direct purchase, the market is seniors. Seniors are not gadget prone and remain attached to the feel and simplicity of a real book. No buttons, no touch screens, no hot links. Books are what seniors have read their entire life and only their children prod them to change. Seniors can’t see the point. They get lost in the story and turn the page without conscious thought, just a motor reflex learned through decades of practice. 

The boomers will probably carry their eReaders into old age, but most of their parents will remain loyal to the printed book.

If you're looking for a senior gift, you might consider one of these large print books.

Honest westerns filled with dishonest characters.

All of the Steve Dancy Tales have been published in large print, library binding editions by Center Point. Some have sold out, but are still available through used book dealers.

Selling Books During the Holidays

Books are popular gifts, and the Christmas buying season has traditionally been the best month of the year for book sales. It still is ... for print sales. With the explosion in eBooks, post-Christmas is becoming another hot selling season. Not only are empty Kindles popular gifts, but Amazon gift cards frequently fill stockings and email in-boxes. These two trends are causing a flurry of eBook buying from December 25 through January.

(Please excuse my focus on Kindle. For some reason B&N and other booksellers have not been able to market gift cards with near the intensity of Amazon.)

The question for publishers is how to adjust their marketing plans to meet this shift in book sales. The simple answer is that pre-holiday marketing should focus on print format, and after Christmas marketing should transition to eBooks, preferably starting a bit prior to Christmas.

Gift givers prefer to wrap a physical item in shinny paper to be opened on Christmas, and many readers still like to hold a physical book in their hand. There is still good demand for print books, especially trade paperback and hardbound books. Publishers should focus their attention on print sales before the holiday buying season.

Sales of eBooks seem to get an up-tick as early as Christmas afternoon. My guess is that these are new Kindle owners who are playing with their new toy. To affect this market, eBook promotion needs to start before the 25^th of December.

How do you change the marketing focus? One thing I do is set all my hot links on my various web pages to my print formats, and then the 22^nd change the links to my eBooks formats. Not very clever, I know. But if I had this nailed down, I wouldn’t be posting this article in the throes of holiday shopping.

I’ll do better next year.

Related posts:
eBooks Changing More Than Just Formats
The eReader Revolution is Accelerating
Books Are The Perfect Gift

Books are a perfect gift ... and a great way to avoid the crowds

At times, friends and relatives can be hard to buy for. Some seem to have everything. Due to age or illness, others may be less mobile than in years past. Some don’t really want much. Families scatter across this huge country and selecting a gift, packaging, and shipping can be a chore.

A book, however, is always a great gift … especially if you take the time to match their taste in fiction or nonfiction special interest. Suddenly, your thoughtfulness becomes part of the gift. Whether your relatives or friends are interested in the Civil War, literature, romance novels, Westerns, paranormal fiction, railroads, guns, cooking, collecting old comic books, antique automobiles, or anything else, there's always a book that will bring a smile to their face.

Books are the best entertainment value. They provide hour after hour of personal pleasure, and then they can be passed on to another person. When I give a book as a gift, I  write a personal note inside that won't get tossed out like last year's Christmas card.

Children's books are great gifts. We search for autographed storybooks for our grandkids. Local bookstores always have children book promotions around the holidays, and this is one area where we actually like to join the crowd. A great find is when the author and the illustrator both sign the book. We've done this for several years, so now our grandkids' bedrooms have dedicated shelves for signed books. The icing on the cake is we get to read them a story from one of these books whenever we visit.

Here are Amazon links to bestselling books in a few categories. There are many more categories a click away, but you can also search for books on a specific subject.

Children's books

Cook books

Crafts & Hobbies

Action Adventure

Romance 

Westerns

Amazon Bestsellers

If you have a Western enthusiast in the family, giving one or more of these books can bring a smile to their face … mine as well.

Merry Christmas and Happy Hanukkah

Once again, we are in Omaha to celebrate the holidays with our daughter and her family. After Christmas we all fly to Orlando to meet up with our son and his family. All six grandkids together at Disney World ... won't that be grand.

My wife and I wish you all a Merry Christmas and a fantastic 2012.