Showing posts with label #publishing. Show all posts
Showing posts with label #publishing. Show all posts
Wednesday, April 19, 2017
Crossing the Animas
The trade paperback edition of Crossing the Animas is now available. You can buy it at Amazon here.
You might be surprised by the plot. Steve gets into trouble once again. McAllen builds a horse ranch, Sharp finds a long-lost love, and Steve and Virginia plan a wedding. Bad guys aplenty want to disrupt all of their plans. Wonder how it will work out.
Thursday, April 7, 2016
Trains are Trendy
I read that railroad construction is all the rage in Western
novels. I suppose Hell on Wheels spiked the popularity of trains, but I find the trend troubling. I'm currently writing Crossing the Animas, my latest Steve
Dancy Tale. As the title suggests, it takes place in the San Juan Mountains
between Durango and Silverton. In 1882, the Denver & Rio Grande built a
narrow gage line between the towns to get ore to market. Needless to say, the
construction of the line is an element of my story.
My first impulse was to edit out the railroad construction.
I didn't want to appear to be jumping on a fad. It went against my nature, I
guess. (At the end of The Shopkeeper, I Wrote, "We rode out of Mason
Valley with the sun at our backs." A Western chestnut has the hero rides
off into the sunset, so I used the opposite direction tongue-in-cheek.) I
decided against “pulling the pin” because the rail line construction wasn’t a
huge element in the story and I liked the characters that came with the trains.
I hate killing off characters to no purpose. I’ve heard of off-page violence
and off-page sex, but off-page character assassination serves no purpose. Besides,
trains and rail expansion have been an element of the Steve Dancy Tales from
the beginning.
By the way, Hell on Wheels is a hell of a good show. Now if
we could just get Justified back.
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Hell on Wheels |
Sunday, March 13, 2016
My Second Short Story
I write novels. Seven and counting. (Plus six nonfiction
books, if I include my ghost writing assignments.) I’ve previously written only one short story, for which I received an Honorable Mention as a finalist. Maybe
that didn’t count. It was a newspaper contest for a one hundred word novel. In
the beginning, I thought anyone could string together one hundred words, but it
took me a week to create a draft fit for submittal. Short is
hard.
All of this is preface to telling you that I have written my
first real short story. “Snake in The Grass” is a Steve Dancy
Tale with a twist. I won’t tell you the twist. You have to read it for
yourself. Where? First, you’ll need to wait a few months. The book is an
anthology written by seven top selling Western authors.
Wanted, A Western Story Collection includes stories by Brad Dennison, Lou Bradshaw, Tell Cotten, Robert J. Thomas, WL Cox, James D. Best,
and Duane Boehm.
I’ll let you know when it becomes available. In the
meantime, I’ll leave with a few of my favorite quotes about short stories.
A short story must have a single mood and every sentence must build towards it. Edgar Allan Poe
A short story is a different thing all together - a short story is like a kiss in the dark from a stranger. Stephen King
The great thing about a short story is that it doesn’t have to trawl through someone’s whole life; it can come in glancingly from the side. Emma Donoghue
I used to write things for friends. There was this girl I had a crush on, and she had a teacher she didn’t like at school. I had a real crush on her, so almost every day I would write her a little short story where she would kill him in a different way. Stephen Colbert
Wednesday, December 23, 2015
In Production—Audio Version of The Return
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Coming Soon in Audio |
Jim Tedder has agreed to narrate The Return, A Steve Dancy Tale and has already completed 6 chapters. This is exciting news because Tedder did a great job on Murder at Thumb Butte. He has a long career in broadcasting and brings a great storytelling voice to the series.
In answer to some queries, I've completed ten chapters of Crossing the Animas, A Steve Dancy Tale. Darn, I sure wish I could write as fast as Jim Tedder can narrate.
Here is the first chapter of The Return.
Monday, December 14, 2015
Best Selling Novelist of All Time?
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Agatha Christie as a Young Woman |
Agatha
Christie is often listed as the bestselling novelist of all time. If the list
is for fiction writers instead of just novelists, then Shakespeare takes the top
spot. Even with a four hundred year head start, Christie may be catching up with The
Bard because royalties from her books are estimated to still exceed £5m a
year. In a 2002 relaunch of the 1939 And Then There Were None, the book became a surprise
bestseller.
Christie
wrote 85 books and sold well over two billion copies. And Then There Were None sold 100 million all by itself. The success of the 1965 Hollywood
remake of the story caused subsequent editions of the book to be retitled Ten Little Indians. Her works have been translated into every major language and
UNESCO named her the most translated author in the world.
Sir Arthur
Conan Doyle became annoyed with Sherlock Holmes so he killed him. Never
fear, he used a novelist's magic powers to bring the famous detective back to life. Similarly, Dame Agatha Christie grew tired of Poirot, once describing
him as "insufferable" and "an egocentric creep".
Christie
invented the classic murder mystery structure. A murder is committed with
multiple suspects and secrets are gradually revealed with a surprise twist at
the end. Murder mysteries are active reading, with the reader knowing all the clues uncovered by the investigator. The fun is guessing the guilty party. There have
been truckloads of murder mystery written but few compare with "The Queen
of Crime."
I studied
Agatha Christie and other mystery writers before I started Murder at Thumb Butte. I wanted to use the Steve Dancy characters in a traditional murder
mystery, albeit in the Wild West with gun play, horses, rowdy saloons, and
celebrity frontiersmen like Doc Holiday and Vergil Earp.
I haven’t
sold nearly as many copies as Christie, but I’m happy that the novel has found a
large audience. 159 Amazon readers rated the book 4.4 stars, and 434 Goodreads
fans gave the book an average score of 4.2. C. K. Crigger in Roundup Magazine
wrote, "This is a well-plotted mystery, as well as a terrific Old West
story. Best has a great character in Steve Dancy, and has created an excellent
cast of secondary characters."
If you like murder mysteries, westerns, or
historical novels, Murder at Thumb Butte should be your next book. The novel has been available in print, ebook, and large print. Recently Jim
Tedder did an exceptional job narrating the audiobook version.
Friday, October 16, 2015
Jenny’s Revenge Available in Print
At long last, Jenny’s Revenge, A Steve Dancy Tale is available in trade paperback format. This
has been a long process that had mostly to do with abnormal issues around the cover design. The book can be ordered from Barnes and Noble, Amazon,
Books a Million, or independent book stores. Thank you for reading The Steve Dancy Tales.
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Honest westerns filled with dishonest characters |
Jenny Bolton has plans, and they don't bode well for Steve Dancy.
Married at fifteen to a Nevada politician, Jenny suffered repeated assaults, witnessed her husband's ghastly murder, buried her vile mother-in-law, and killed a man. Dancy, who had once served as her paladin, rejected her without as much as a goodbye. Abandoned on a raw frontier, she's single-handedly building an empire that spans the state. Despite her triumphs, she feels she never should have been left alone.
Soon to marry, Steve is eager to begin a new life unaware that Jenny is mad for revenge.
Monday, September 14, 2015
John Steinbeck Writing Tips
Six tips on writing from Pulitzer Prize winner and Nobel
laureate John Steinbeck.
- Abandon the idea that you are ever going to finish. Lose track of the 400 pages and write just one page for each day, it helps. Then when it gets finished, you are always surprised.
- Write freely and as rapidly as possible and throw the whole thing on paper. Never correct or rewrite until the whole thing is down. Rewrite in process is usually found to be an excuse for not going on. It also interferes with flow and rhythm which can only come from a kind of unconscious association with the material.
- Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theater, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.
- If a scene or a section gets the better of you and you still think you want it—bypass it and go on. When you have finished the whole you can come back to it and then you may find that the reason it gave trouble is because it didn’t belong there.
- Beware of a scene that becomes too dear to you, dearer than the rest. It will usually be found that it is out of drawing.
- If you are using dialogue—say it aloud as you write it. Only then will it have the sound of speech.
Wednesday, September 9, 2015
A New Steve Dancy Tale—Crossing the Animas
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Denver & Rio Grande Railway |
I started the next book in the Steve Dancy Tales. When I say
started, I mean barely begun. I have a title, Crossing the Animas, and an initial draft of the first two
chapters. I also have an outline of sorts. So it will be many months before the
book is available.
The print edition of Jenny’s Revenge has been a long haul, but it has finally made it through all of the format and approval hoops and is available through online and brick and mortar booksellers.
More gratifying, the audio version of Murder at Thumb Butte is available and The Return will follow shortly. Jim Tedder is the narrator for both and he is a great storyteller.
More gratifying, the audio version of Murder at Thumb Butte is available and The Return will follow shortly. Jim Tedder is the narrator for both and he is a great storyteller.
Below is another sample chapter. I’m sure you’ll agree that
this is a whole new way to experience the Steve Dancy Tales.
Monday, July 20, 2015
Writing Tips from Ernest Hemingway
Hemingway never published advice for aspiring writers,
but he spoke or wrote enough about writing that Larry W. Phillips was able to
edit a collection of his reflections on the craft. (Ernest Hemingway on Writing)
In the preface, Phillips writes, “Throughout
Hemingway’s career as a writer, he maintained that it was bad luck to talk
about writing—that it takes off ‘whatever butterflies have on their wings and
the arrangement of hawk’s feathers if you show it or talk about it.’ Despite
this belief, by the end of his life he had done just what he intended not to
do. In his novels and stories, in letters to editors, friends, fellow artists,
and critics, in interviews and in commissioned articles on the subject,
Hemingway wrote often about writing.”
Here’s one piece of advice I like:
Hemingway said to F. Scott Fitzgerald that, “I
write one page of masterpiece to ninety-one pages of shit. I try to put the
shit in the wastebasket.”
This nugget reminds me of a photography course I took
many years ago with my wife. (She got an A while I received only a B. Darn. And
we took pictures of the same subjects.) Anyway, the teacher told us if we
wanted to build a reputation as good photographer, we should take lots and lots of
pictures and throw all of the bad ones away. Simple … but expensive in the age
of film photography. In the digital age, this advice has become cost free. If
adhered to religiously, this technique allows a visual dufus like me to catch
up with my wife.
Here are some more tips gleaned from Hemingway lifelong
musings about writing.
- Use short sentences.
- Use short first paragraphs.
- Use vigorous English.
- Be positive, not negative.
- To get started, write one true sentence.
- Always stop for the day while you still know what will happen next.
- Never think about the story when you’re not working.
- Don’t describe an emotion–make it.
- Be Brief.
- The first draft of everything is shit.
- Prose is architecture, not interior decoration.
- Write drunk, edit sober.
If you’re inclined, there’s even an app that will measure your writing clarity against Hemingway. I’m not one for machine
assisted writing tools, but at $9.99, this one seems inexpensive. I bought it
and tried it out on this post. It received a “good” score. Ironically, the quote from Larry W. Phillips was highlighted as the least comprehensible.
Monday, May 11, 2015
Writing Advice from George Orwell
Orwell's Rules
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35 cents for a Masterpiece |
- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, scientific word, or jargon if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous.
Orwell's Questions
- What am I trying to say?
- What words will express it?
- What image or idiom will make it clearer?
- Is this image fresh enough to have an effect?
- Could I put it more shortly?
- Have I said anything that is avoidably ugly?
Monday, March 30, 2015
How to become an overnight success!
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Fame is but 70,000 words away |
Recently I
talked with an aspiring writer who felt unsure about her first novel. She asked
how I started. Specifically, she wanted to know if I tried nonfiction, short
pieces, or just jumped directly into a novel. She wanted to know if I had help.
Did I take classes, use a writing coach, or read books about the craft of
writing. The questions came in a torrent. My response, a single syllable.
“Yes.”
I always
wanted to be a novelist. In fact, I started college as an English major. I
could tell a good story, but my grammar and spelling embarrassed me so often, I switched to economics. I never again thought about writing until I
had a brilliant idea for a novel. That idea started me on an extended foray into
abject disillusionment and rejection. After shoe boxes full of rejections, an agent took the time to tell
me that my book was crap, although he did give me credit for an intriguing storyline. The bottom of his short note read, “Writing is a
profession, leave it to people who know what they’re doing.”
No more
writing for years.
Then an
interesting event took place. A professional journal approached me for an
article about a technology success I had managed as CIO for a major
corporation. That’s when I discovered editors. My piece laid out our technical project
as a story about overcoming challenges, but my spelling and grammar—after all these years—still needed help. The editor not
only fixed my flaws, but showed me every change she had made. I went through
each and every one trying to learn how to do a better job next time. There were
seven more “next times,” and each journal article improved until I felt I was
getting the hang of writing.
Next, I
started writing magazine articles. These were still nonfiction, technical pieces,
but I branched away from computers to write about other subjects. But not
for long. In a fit of optimism, I put together a proposal for a nonfiction book about
managing computer professionals.
There’s an
old saying in publishing that nonfiction depends on credentials and fiction
depends on platform. Like a lot of clichés, this one has some truth to it.
Because of my title as CTO of a Fortune 50 company, my book acquired an agent
and publisher lickety-split. This endeavor became The Digital Organization, published by Wiley &Sons. The
entire experience was a nightmare. Now, I discovered a new kind of editor—not
one who fixed my transgressions, but one with the power to dictate content. The
process was glacial. Not a good attribute for a book about the speed-of-light
computer industry. I vowed never again to invest so much time on a book with a
shelf-life measured in nano-seconds.
After a few
failed nonfiction proposals, I wanted to try my hand at fiction again.
I started by reading books that promised to teach the craft of novel writing. Definitely
a mixed bag. After I got five chapters of my novel as close to perfect as
possible, I hired a writing coach from Gotham Writers' Workshop. I discovered I had underestimated
perfect. Despite a manuscript spattered with red ink, the coach was highly
encouraging. She believed my book had serious potential and gave me numerous
tips on how to get it to a professional level. Upon finishing Tempest at Dawn, I easily acquired an
agent with McIntosh & Otis. I was going to be famous.
Not so much.
The agent shopped the book around and received enough positive feedback to keep
the effort up for a couple of years, but in the end, everyone decided to “pass”
on my novel about the Constitutional Convention. In the meantime, I wrote a
western titled The Shopkeeper, and a
series was born.
I have now written nine novels, two nonfiction books, and ghostwritten books for celebrities. All of them have done respectable, but it was the Steve Dancy character who caught readers’ attention. The enthusiasm for the series surprised me, especially among women readers. I thought Westerns were dead. Instead, I discovered an eager audience for traditional heroes who dispatch bad men.
I have now written nine novels, two nonfiction books, and ghostwritten books for celebrities. All of them have done respectable, but it was the Steve Dancy character who caught readers’ attention. The enthusiasm for the series surprised me, especially among women readers. I thought Westerns were dead. Instead, I discovered an eager audience for traditional heroes who dispatch bad men.
And the best part: Westerns have a looong shelf life. Just ask Louis L’Amour.
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Honest stories filled with dishonest characters. |
Tuesday, December 9, 2014
I’m in Good Company
Thomas Sowell also recommends giving books for Christmas. Here is an excerpt from today's column.
Christmas Books, by Thomas Sowell
Perhaps more than in other years, shopping malls can become shopping mauls. One of the ways to make Christmas shopping less stressful is to give books as presents -- after ordering them on the Internet. There is a good crop of new books to choose from this year, as well as some old favorites that can make good gifts...
For some people, a subscription to a high quality magazine would be a better gift than a book.If you'd like to review his list of recommended books, follow the link above.
Saturday, November 22, 2014
Interview with Author’s Academy
The Author’s Academy is a subscription website dedicated to teaching
“authors how to write, produce, and market their books successfully.” On Wednesday,
Grael Norton interviewed me in a teleconference titled "How to Sell 1,000Books this Holiday Season." The title of the talk comes from a few seasons ago when I
sold over 1,000 print copies in December. Today, this is not a large number for me, but my holiday sales are now heavily weighted toward e-books.
Despite the popularity of e-books, print books still make outstanding gifts. You can choose a fiction or nonfiction book that precisely targets the interests of the recipient. A book in their favorite genre or about their hobby can make them happy, plus it shows you cared enough to pick a gift just for them. For a reasonable price, a book gives hours upon hours of enjoyment and can even be revisited in years to come, and unlike a Christmas card that gets discarded or thrown in a box, a personal inscription on the flyleaf of your gift book lasts forever.
This holiday season, give a book to someone you love … preferably one of these, of course.
Tuesday, November 4, 2014
Jenny's Revenge at The Fictional Cafe
The Fictional Café has previewed the first chapter of Jenny’s
Revenge, the fifth novel in the Steve Dancy series.
If you enjoy
fiction, bounce around the Fictional café. You’ll find author interviews,
sample writings, book reviews, and pod casts. Membership is free.
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Honest Westerns ... filled with dishonest characters |
Monday, November 3, 2014
Expert Advice, Anyone?
In a Barnes & Noble Book Blog, Stephen King presents 20
writing tips. Most famous writers offer ten or perhaps a dozen tips, but as you may have
noticed, King is prolific. I like Stephen King, and he’s a great
storyteller. His memoir, On Writing: A
Memoir of the Craft contains a wealth of wisdom about writing. This list is
much shorter, but all writers can benefit from following his guidelines.
That said, I would quibble with a couple of his points.
First, #10 is too strict. King can write a first draft in less than three months, but
mortals need more time—especially
those who have to pay the mortgage, put food on the table, and run a couple
errands each day. Don’t hurry yourself … but never stop for an extended period.
It’s too easy to put off writing one more day when you've been on a long hiatus.
Until you make a living by writing, I disagree with #13. Few
of us have the luxury of erecting a force field around us when we write. Learn
to write with distractions … otherwise you may never complete an entire novel.
Looking for the perfect writing environment is a sure route to writers-block.
Last, #19 is balderdash. Just because you have driven a car for your entire
life doesn't mean you can join the NASCAR circuit and race at near 200 MPH in
bumper to bumper traffic. Maybe some can learn writing from reading fiction, but I
needed help. I read dozens of books on writing, participated in workshops, and
used a writing coach early on. I still read at least one book a year on the
craft of writing. On Writing by
Stephen King is a good place to start.
Here are King’s tip headlines. You can read his explanations
for each one at the Barnes
& Noble Book Blog.
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10th Anniversary Edition |
1. First write for yourself, and then worry about the
audience.
2. Don’t use passive voice.
3. Avoid adverbs.
4. Avoid adverbs, especially after “he said” and “she said.”
5. But don’t obsess over perfect grammar.
6. The magic is in you.
7. Read, read, read.
8. Don’t worry about making other people happy.
9. Turn off the TV.
10. You have three months.
11. There are two secrets to success.
12. Write one word at a time.
13. Eliminate distraction.
14. Stick to your own style.
15. Dig.
16. Take a break.
17. Leave out the boring parts and kill your darlings.
18. The research shouldn’t overshadow the story.
19. You become a writer simply by reading and writing.
20. Writing is about getting happy.
Good advice. I especially like his comment in this interview
that a writer’s goal is “to make him/her forget, whenever possible, that he/she
is reading a story at all.”
Monday, October 13, 2014
Damn Research Anyway
I write historical novels. Most of my books are Westerns, and I strive to properly reflect the lifestyle, technology, and politics of the era. Tempest at Dawn, my big historic novel, is a dramatization of the Constitutional Convention. Even The Shut Mouth Society, my contemporary chase-thriller has strong historical content centered on Abraham Lincoln.
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Joseph Finder |
When I’m busy and I discover an interesting web article, I
bookmark it to read later. This morning, I read Joseph
Finder’s article Research:
A Writers Best Friend and a Writer’s Worst Enemy.
I think Finder has it just about right. He alludes to my worst habit: using research to procrastinate, but couches it far too narrowly. When I’m on a roll, I never let research get in the way of getting the story down in black and white. On the other hand, when I don’t really want to write, I bounce around the web and tell myself I’m making progress through research. Somehow, I convince myself of this even when I’m watching the GoPro video of the week.
I think Finder has it just about right. He alludes to my worst habit: using research to procrastinate, but couches it far too narrowly. When I’m on a roll, I never let research get in the way of getting the story down in black and white. On the other hand, when I don’t really want to write, I bounce around the web and tell myself I’m making progress through research. Somehow, I convince myself of this even when I’m watching the GoPro video of the week.
A few years ago, I wrote an article on the hazards of
web-based research. I even put together a Powerpoint presentation
for a writer’s group. Today, I use the web more frequently for research. One
reason is the proliferation of primary source documents. The second reason is that reputable institutions have digitized their
content. The web has grown up. Except for odds and ends, I rarely use Wikipedia.
There are many more authoritative sources if you know how to find them.
Research can also be in the real world. For instance, I need to walk the ground of my novels. I’m not a visual person, so I take gigabytes of pictures to look at as a write descriptive prose. Walking the ground has another purpose. Every locale has a distinct feel to it. When I deplane in Phoenix or Honolulu, I know where I’m at as soon as I feel and smell the air. Some writers are geniuses when it comes to descriptive prose, but to describe ambiance, I need to experience it. Besides, this is the fun part of research. Wandering around Virginia City or Old Denver sure beats trying to verify the exact time Virgil Earp lived in Prescott, Arizona.
Friday, September 26, 2014
The Real Wild West
Previously, I wrote that Mark
Twain is my favorite Western writer. Twain actually experienced the
West at its rowdiest and Roughing
It describes his experiences with humor and a touch of the
storyteller’s art. Owen Wister is another author who experienced the real Wild West,
which gave The Virginian its authentic feel. Wells Drury’s An Editor on the Comstock Lode is yet another great source for Western lore. In fact, its organization and humorous writing makes it an indispensable
reference source for Western writers. Drury’s time as a newspaper editor in
Virginia City gave him a front row seat to the goings on in that raucous town.
His book covers:
- Everyday life in the West, including entertainment, food, and city services
- Practical jokes galore and lots of Yarns
- Saloon life and etiquette
- Gambling
- Bad-men and bandits, gunfights, and stage robberies
- Mining
- Financial history and shenanigans
- Journalism, including Mark Twain
- Politics
- Western Terminology
- And sketches of the prominent people of the Comstock Lode and Nevada politics.
Friday, September 19, 2014
Why print books are different
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Mike Shatzkin |
Mike Shatzkin has posted a discerning article
about how print books are different than digital books. It’s common to assume
that books will proceed along the same path as the digitization of music and film.
Shatzkin disagrees. He claims books are very different from their digital
cousins and make a number of good observations.
- Readers routinely switch between print and digital
- Whether digital or analog, music and film require power and a device to be consumed. Books require neither.
- Compared to the digital variety, Shatzkin contends print books are easier to navigate, and that navigation is not a critical function for music or film which for the most part are consumed serially.
- Print presentation can be more aesthetic. Digital book devices inhibit interior design. For music and film, there is no difference “between the streamed and hard-goods version.”
- Motivation is different for book buyers. Music and film are consumed mostly for entertainment. Books are frequently bought for educational purposes, making the ability to browse more important. This gives bookstores an advantage over online retailers.
- Digital music and film is superior to analog which drives digitization. This driver does not exist for books.
Shatzkin argues that there are innate differences between
books, film, and music which will alter each media’s adaption to the digital
world. One of the most significant being that ebook readers still buy and
consume print. Music and film buffs seldom go back to the prior generation
technology.
Although I tend to agree with Shatzkin, he did miss a few
advantages of e-books. First, they’re lighter. I’m reading a big, heavy print
book at the moment and I don’t take it to bed with me because my hands get
tired holding it up. Currently, I fall asleep with Tom Wolfe on a kindle. A
second advantage of e-readers is the ability to read them one-handed. My wife
makes fun of me, but when one of my hands is busy shoveling breakfast into my mouth,
I turn the page on my Kindle by bouncing it against my nose. Try that with a
print book.
Thursday, September 11, 2014
Word of Mouth Revisited
I’ve contended that word of mouth is the greatest marketing
tool available to authors. Word of mouth includes book clubs, online recommendations
at sites like Goodreads and LibraryThing, reader reviews, and good ol’
fashioned face-to-face conversation. Word of mouth does not include anything
the author says, including social media leavings that come from gallivanting
around cyberspace. Potent word of mouth comes unexpectedly from a trusted
source. Every author’s marketing strategy must focus on generating positive
word of mouth.
Recently, I had confirmation of this axiom. In the first of August,
I ran a discount promotion for a couple of days for the e-book version of The Shopkeeper. I don’t believe in
offering free e-books because there is no lasting effect beyond a couple days. Many
people gather up free books and never bother to read them. I’ve discovered that
there is an entirely different dynamic for 99¢
e-books. Evidently this tiny fee motivates people to read the book.
I decided to use a brief
99¢ price for the
first novel in the Steve Dancy Tales
to give a boost to the entire series. It worked far better than I expected. Not
only did The Shopkeeper sell almost two thousand copies, all the other books in
the series showed accelerated sales. Actually, it has been over a month since
the promotion and all five books in the series still sell at more than double
the pace of sales prior to the promotion. Free e-books have no legs, but 99¢ e-books seem to have a
long tail.
None of this was news to me. But I did make an observation
about this promotion that had previously eluded me. If a promotion goes well
and readers like the book, then word of mouth accelerates sales in other
formats and for other books by the same author. I never track audio sales
because they’re small compared to other formats. I kept an eye on them
this time, and I noticed a major surge in sales about a week or so after the promotion.
Print sales also surprisingly increased, and sales of my other books grew
significantly. The additional sales could only come from word of mouth because
none of these other books or formats were discounted or promoted beyond my
normal feeble efforts. People who liked The Shopkeeper told other people about my books. Some marketing gurus tell you to
make fans out of your readers. Good advice, but if you really want to sell lots
of books, turn your readers into your own personal sales force.
How? Write an engaging story that never jerks your reader
out of the story. This means you need to keep the story moving forward, avoid unnecessary
plot detours, and have it all professionally packaged. If you enthrall your
readers, they’ll tell their friends, family, and neighbors about this great new
author they found. After you have a large and growing sales force, you can
concentrate on what you really love to do—write.
Friday, August 29, 2014
Life without Kindle
I carry my
Kindle with me almost everywhere I go. Now, instead of fuming at airport
security, I read or shop for my next book. If my wife asks to run
into a store, I wait in the car and read. I even read in the interminable lines
at Starbucks where no one seems to know how to order a cup of coffee with less
than fourteen words. I cheered when the FAA finally ruled that my Kindle wouldn’t
cause a fiery crash if I forgot to turn it off. Now I can read
during that bouncy ride down the tarmac while the aluminum behemoth decides
whether it wants to fly that day.
In other
words, my Kindle became an appendage. Until I forgot it in San Diego. When I
got to Lindbergh Field, I discovered I had left my trusty device in our condo.
Darn. I couldn’t figure out what to do. Then I remembered the good ol’ days
when I used to read words on paper. In short order, I bought the Jack Reacher
novel Never
Go Back by Lee Child.
The first surprise
was the paperback price of $9.99. No wonder I liked my Kindle. The second
surprise was how much I enjoyed reading a real book. It instantly brought back
memories of sand chairs beside Bass Lake or the Pacific Ocean, reading in bed,
and getting lost in a story on an airplane. Really lost. Once, I didn't notice that we had aborted two attempts to land until the pilot interrupted my trance
to tell us lowly passengers that if he couldn’t land this time he was diverting
to another airport. What? Where had I been during all of this? Reading a
paperback.
That got me
thinking. I have never been that lost while reading a Kindle. There is
something about the mechanical nature that interferes with total absorption. In
a real book, I never think about flipping a page; I never stop to look up the
definition of a word; I never adjust the little light bulb thingy; and I never glance
down to see how far I am from the end. I wondered: are real books superior?
Then I
thought about my son. I thought about how hard it is to tear his attention away
from an electronic device. I thought about how automatically he jets around
content, moves between reading different devices and even effortlessly switches
between text and audio books. For me, reading a paperback was nostalgic, for
him it would be foreign. Did I look back on good times with paperbacks the way
my mother insisted that screenwriting was better when television broadcast in black
and white.
I’d think
some more about this, but I’m lost in a Jack Reacher novel I picked up at an
airport.
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