Center Point Has Published Crossing the Animas in Large Print

Center Point will publish a hard bound, large print version of Crossing the Animas, A Steve Dancy Tale. They’re a great group of people, so I signed the contract immediately. 

I’m thrilled that Center Point will have published all six of the Steve Dancy novels. It also pleases me that the first five books earned past their advances. That probably explains why Center Point bought the large print rights to Crossing the Animas. That’s a compliment I feel really good about.

Look for Crossing the Animas in your local library. Trade paperback and ebook formats are also available.

Honest westerns filled with dishonest characters.

Crossing the Animas

The trade paperback edition of Crossing the Animas is now available. You can buy it at Amazon here.

You might be surprised by the plot. Steve gets into trouble once again. McAllen builds a horse ranch, Sharp finds a long-lost love, and Steve and Virginia plan a wedding. Bad guys aplenty want to disrupt all of their plans. Wonder how it will work out.

Interview with Author’s Academy

The Author’s Academy is a subscription website dedicated to teaching “authors how to write, produce, and market their books successfully.” On Wednesday, Grael Norton interviewed me in a teleconference titled "How to Sell 1,000Books this Holiday Season." The title of the talk comes from a few seasons ago when I sold over 1,000 print copies in December. Today, this is not a large number for me, but my holiday sales are now heavily weighted toward e-books.

You can also read a summary of the interview at Writ3r Addiction.

Despite the popularity of e-books, print books still make outstanding gifts. You can choose a fiction or nonfiction book that precisely targets the interests of the recipient. A book in their favorite genre or about their hobby can make them happy, plus it shows you cared enough to pick a gift just for them. For a reasonable price, a book gives hours upon hours of enjoyment and can even be revisited in years to come, and unlike a Christmas card that gets discarded or thrown in a box, a personal inscription on the flyleaf of your gift book lasts forever.

This holiday season, give a book to someone you love … preferably one of these, of course.

Jenny's Revenge at The Fictional Cafe

The Fictional Café has previewed the first chapter of Jenny’s Revenge, the fifth novel in the Steve Dancy series. 

If you enjoy fiction, bounce around the Fictional café. You’ll find author interviews, sample writings, book reviews, and pod casts. Membership is free.

Honest Westerns ... filled with dishonest characters

Why print books are different

Mike Shatzkin

Mike Shatzkin has posted a discerning article about how print books are different than digital books. It’s common to assume that books will proceed along the same path as the digitization of music and film. Shatzkin disagrees. He claims books are very different from their digital cousins and make a number of good observations.

• Readers routinely switch between print and digital
• Whether digital or analog, music and film require power and a device to be consumed. Books require neither.
• Compared to the digital variety, Shatzkin contends print books are easier to navigate, and that navigation is not a critical function for music or film which for the most part are consumed serially.
• Print presentation can be more aesthetic. Digital book devices inhibit interior design. For music and film, there is no difference “between the streamed and hard-goods version.”
• Motivation is different for book buyers. Music and film are consumed mostly for entertainment.  Books are frequently bought for educational purposes, making the ability to browse more important. This gives bookstores an advantage over online retailers.
• Digital music and film is superior to analog which drives digitization. This driver does not exist for books.

Shatzkin argues that there are innate differences between books, film, and music which will alter each media’s adaption to the digital world. One of the most significant being that ebook readers still buy and consume print. Music and film buffs seldom go back to the prior generation technology.

Although I tend to agree with Shatzkin, he did miss a few advantages of e-books. First, they’re lighter. I’m reading a big, heavy print book at the moment and I don’t take it to bed with me because my hands get tired holding it up. Currently, I fall asleep with Tom Wolfe on a kindle. A second advantage of e-readers is the ability to read them one-handed. My wife makes fun of me, but when one of my hands is busy shoveling breakfast into my mouth, I turn the page on my Kindle by bouncing it against my nose. Try that with a print book.

Publishing advice for a relative

A relative asked for advice on how to publish a math book he had written. I've included my answers below in the hope it might help other aspiring writers.

I would strongly suggest traditional publishing for a math book. You are correct that traditional publisher have access to the proper sales channels. In fact, academia seldom buys self-published books, so traditional publishing is your best, and possibly only, option.

Many people say you must have an agent to traditionally publish. This is true for fiction and popular nonfiction, but not always required for specialized nonfiction. Some publishers accept non-agented manuscripts. My suggestion is to seek an agent and a publisher simultaneously. To find out how to do this, spend a few hours in a library with Jeff Herman's Guide to Book Publishers, Editors and Literary Agents. Read the articles about how to write query letters, book proposals, select an agent/publisher, etc.

Here are a couple of publishing clichés that became clichés because they are often true:

Fiction is published based on the author’s platform, and published nonfiction is based on the author's credentials. 

Nonfiction is sold with a book proposal; novels are sold as a complete manuscript.

This means you should stress your math credentials in your query letter and book proposal. Book proposal formats vary, but they all include a sample chapter, Table of Contents, a section on the author, and a section on the target market.

Don’t worry about a publisher stealing your concepts. Also, if the agent you query is listed in Herman’s book, you don’t need to be concerned about him or her stealing your ideas either. You will need to use your judgment with friends and colleagues.

All of this means you should not wait until your book is complete to your satisfaction. Hone one chapter until it is as good as you can make it and include the other sections required in a book proposal. Then send query letters out to publishers and agents simultaneously. Don’t send a proposal or manuscript unless you get a positive response from a query because it will just end up in a slush pile destined to be read by an intern … someday … perhaps. If you use this approach, you will have plenty of time to complete the entire book to your satisfaction. In fact, publishers assume nonfiction books are not complete at the time of contract signing. A standard clause is a book delivery schedule.

Which brings us to terms and conditions. The sad truth is that unless you are famous or have committed a high-profile felony, you have little influence over the T&Cs, which include royalties. This is true if you negotiate the contract yourself or have an agent negotiate it on your behalf. These contracts are boilerplate for the most part. The agent’s job is to secure the biggest advance possible. My agent also negotiated out a first-rights clause for a second book, but he was able to get little else. Ancillary rights are demanded by traditional publishers. Wiley even insisted on the theatrical rights to my computer management book. (I was thinking of a musical.)

The primary benefit of an agent is to get your manuscript moved to the top of the pile. Agents also know the interests of different publishers and can keep you out of cul-de-sacs. If you query publishers directly, use Herman’s book to select publishers that specialize in your subject or market. 

Nowadays, traditional publishers are paying higher royalties on e-books, but nowhere near the direct payments to independent authors. Traditional publishers pay an advance, so they are concerned first with earning back the advance. Indie-authors higher royalties reflect the fact that they receive no advance and pay publication costs.

Traditional publishers will take care of “cleaning up a book.” Wiley assigned an editor and 3 line editors to my book. They also insisted on control over the title and cover. It’s been many years since I published The Digital Organization, and things may have changed, but basically the publisher calls most of the shots.

As for my books, if you are interested in history, I recommend Tempest at Dawn. If you like action/thrillers, then I would recommend The Shopkeeper or The Shut Mouth Society.

Book Titles that Grab Attention

Coming up with a good book title is difficult, at least for me. Ideally, you want the title that will grab a buyer’s attention in three or so words. The title is actually only half of a selling partnership. The cover and title work together to entice a purchase. People do judge a book by its cover and the cover entails an image with a few words. If either appears incongruent, buyers move on to the next offering.

My favorite is Tempest at Dawn. Since the book is a dramatization of the Constitutional Convention, I wanted the title to sound like a novel, not a nonfiction history book. The cover design put the title in context: a stormy sky over the Pennsylvania State House flying a thirteen star flag. For me, the title evokes a troubled nation at its founding, but some, who otherwise raved about the book, criticized the title as unrelated to the story. I still like it.

In my Western series, I wanted the sub-title prominent to remind readers there were more Steve Dancy Tales, so I chose simple titles that include: The Shopkeeper, Leadville, Murder at Thumb Butte, The Return, and Jenny's Revenge. I’m currently working on Crossing the Animas. 

The covers are black and white because I wanted a design that indicated that these were a different type of Western: different from books with loud and colorful cover illustrations showing action or looming violence. The series has been very successful, so hopefully this is partly due to the covers and titles because I intend to continue the pattern for the remaining books in the series.

My approach will not work for everyone, but viewing the cover design and title together as a selling unit will garner sales. For a confirming case study, read about my blunder with The Shut Mouth Society.

By the way, The Meta Picture has a fun article titled “These Books Actually Exist,” which lists 20 outrageous titles and covers. Wonder how some of these sold.

My sojourn in direct marketing

I semi-retired early and went into consulting to forestall boredom and to help make ends meet.* I ended up consulting for a Boston direct marketing travel company. I expected to consult with them for a few weeks, but ended up working for them for over a decade.

Direct marketers are a different breed of retailers. This travel company never advertised and you could not buy their trips through a travel agent, yet they were the largest tour operator in the country. All of their sales came through their call center. How did they get customers? Like Land’s End, L.L. Bean, Crazy Shirts, and other direct marketers, this company promoted its products primarily through paper and online catalogs … and then depended heavily on repeat business.

Direct marketing is a specialized segment of the retail business and it is far more data-driven than store-front retailing. Because everything is ordered directly, they know each customer and how they behave. They know what they buy, how often they buy, their price sensitivity, and their product satisfaction level. They are fixated on customer data because their business models are based on what they call lifetime value. Once a customer is acquired, they know statistically how much business that customer will generate in future years. Since they focus on lifetime value, direct marketers are obsessed with customer satisfaction. They are constantly measuring every aspect of their business, analyzing the data, and adjusting their practices.

What brought this to mind was a New Yorker article by George Packer: “Cheap Words: Amazon is good for customers. But is it good for books?” Amazon is arguably the best direct marketer in the world. The following alleged comments by Bezos may or may not have been made in 1995, but they fit perfectly with the direct marketing business model.

“Bezos said that Amazon intended to sell books as a way of gathering data on affluent, educated shoppers. The books would be priced close to cost, in order to increase sales volume. After collecting data on millions of customers, Amazon could figure out how to sell everything else dirt cheap on the Internet … Bezos had realized that the greatest value of an online company lay in the consumer data it collected. Two decades later, Amazon sells a bewildering array of products: lawnmowers, iPods, art work, toys, diapers, dildos, shoes, bike racks, gun safes, 3-D printers.”

I believe Amazon has been good for books. The Kindle—and other e-readers—have revitalized reading. Amazon has, however, been bad for bookstores. But whenever I start to feel bad for Borders, Barnes and Noble, et al., I just download a streaming copy of You’ve Got Mail from Amazon.

*  I’m interested in etymology of phrases.  “Where it (this phrase) comes from is hard to be sure about. It’s often said that it’s from bookkeeping, in which the total at the bottom (“end”) of the column of income must at least match that at the bottom of the expenditure column if one is not to be living beyond one’s income”—worldwidewords.org

Go On A Blind Date... With A Book

Here's something you can't do on Amazon... go on a blind date. Chris Jager at lifehacker reports that a Sydney independent bookstore, Elizabeth's Bookshops, is wrapping novels in brown paper and selling them as blind dates with a book. These books are hand selected, staff favorites, so the promise is that each will be a good read. That's not always true with a blind date, so take a book out to your favorite café instead

Building a Franchise

Platforms, branding, franchise, fans, discoverability. There are many words bandied about that all represent the same thing: how does an author build a base of loyal readers. Forbes recently published an article by David Vinjamuri  titled: The Strongest Brand In Publishing Is ... The premise of the article is that brand is more important than platform. He argues that if platform was key, celebrity books would all be successful. One of his interesting observations is that consumers are willing to pay a 66% premium for a book by a favorite author over an unknown author. This means favorite authors sell more books at a higher price. It does seem that brand loyalty is more important than a social media platform.

So, how do you build a literary brand? Although not called out specifically by Vinjamuri , it appears that characterization is the most crucial element. Granted, authors need to know how to write and tell a good story, but readers develop the greatest loyalty to a character. A good character draws readers back to an author faster than fame, storytelling, or exceptional writing skill.

The strongest brand in the most recent Codex survey is Jack Reacher, who is a character created by Lee Child. Reacher is completely different from the stereotypical thriller hero. Jack Reacher novels have sold over 70 million copies, making Child comfortable enough to buy a Boeing product. Vinjamuri writes, “Child carries a higher percentage of his readers with him to each successive book than any other bestselling author.”

If you’re interested in finding out how Child accomplished this, get it from the horse’s mouth. In Vinjamuri’s article, Child gives three perceptive reasons why Reacher has strong brand loyalty.

Now, if I can just get Steve Dancy an introduction to Jack Reacher, all will be right in the world.