The Evolution of a Big Diehl Book Cover

Book covers are a big deal. People really do judge a book by its cover. The Steve Dancy Tales always use black and white photos with only my name in color. For those who follow this blog, you already know my son designs my covers. (I joke that I'm getting his pricy art school tuition back one book cover at a time. In truth, his billing rate to real clients makes me embarrassed to ask him to do yet another cover.)

For Crossing the Animas we picked a great photo by William Diehl. Admittedly, this is a modern photograph, but the subject matter is vintage. Here is the original photo and resulting cover side by side. It may look simple, but there's craft in the cropping and lettering.

We didn't just select this photo on a whim. Here are some of the concepts covers we considered.

The construction of Denver & Rio Grande line between Durango & Silverton plays a key role in the story, and Diehl's iconic photograph fit the plot perfectly.

If you like trains, the Old West, or just great photography, visit the William Diehl website. Here are a couple more samples of his art.

The Hateful Eight— Tarantino mailed it in

I like westerns and I like Quentin Tarantino films, so I had high expectation when I rented The Hateful Eight. Bummer. It's not only a crummy movie … punishment is compounded by its interminable length. Long is usually good for Tarantino, but it’s a bad sign if you ever consciously wonder when this thing will be over. The movie desperately needed editing by someone unintimidated by the grand master.

The Hateful Eight came across as a parody of a Tarantino movie instead of the genuine article. His good films are characterized by stylish cinematography, clever and incongruous banter, startling and extreme violence, and artful revelation of plot through time displacement. The Hateful Eight included all of these elements, but without charisma. It felt flat and uninspired. Tarantino dispassionately applied his formula without the artistic essentials that make it work.  Too bad. He’s tried twice to hit one out of the park with a western. Django Unchained was a ground-rule double, and he may have barely beat out an infield grounder with The Hateful Eight.

I have watched Pulp Fiction and the Kill Bill films many time. I’ve also re-watched other Tarantino movies. I can’t imagine spinning up The Hateful Eight again.

Shelfbuzz Picks The Shopkeeper

The Shopkeeper has been selected by Shelfbuzz as a featured book based on the cover design.

Yale University and Omaha Disagree

Pioneer Courage Park, Omaha Nebraska

Amy Athey McDonald has published an article in Yale News titled: On gunfights, U.S. colonialism, and studying the American West on the East Coast. The article includes an interview with John Mack Faragher, the Howard R. Lamar Professor of History and American Studies, and director of the Howard R. Lamar Center for the Study of Frontiers and Borders.

The Lamar Center site has a nifty feature which displays a different student’s dissertation blurb every time you refresh the screen. (You can actually catch gems like this: “I seek to foreground these events as a historical pivot point during which North American and global geopolitics, British-American relations, and both “American” and “Canadian” native peoples’ status and territorial control hinged on seemingly peripheral people, movements, and landscapes.”)

It’s nice to see the American frontier get some attention, but I’m not an enthusiast for the tone of the article or the Howard R. Lamar Center. If you don’t want to take the time to read the article or visit the site, I can summarize the content of both in a few words—pioneers wore black hats.

Professor Faragher said in the interview, “As I insist with my students, for every community founded in the American West, imagine that one was destroyed, and people killed, removed, or pushed aside.”

Pioneer Courage Park, Omaha Nebraska

He lost me right there. When I read that sentence I heard Professor Faragher say he wanted no uplifting messages about the frontier spirit. If his students persisted, then he insisted that they balance their dissertation by showing how pioneers despoiled all that was good and decent in the Americas. I object to using deplorable acts of others to claim higher moral ground for oneself, especially when that person is removed from the transgressor by time and distance.

He says, “The best side of our history is the attempt to form a just society out of our less than promising beginnings.” In other words, we started poorly, but if we learn from our disreputable past we can fix our society so it is just. 

We started better than any other nation in history. How many civilizations had a chance to start fresh and declared with their first free breath that, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Granted, the words were aspirational—still are—but what other collection of people defined such a precise and idealistic goal for themselves. Just because we struggle to act in accordance with this lofty goal is no reason to vilify ourselves.

Pioneer Courage Park, Omaha Nebraska

I believe all people are the same. The same virtues, the same flaws. I came to this conclusion early in life from reading the Bible. It occurred to me that human frailties have not changed in thousands of years. Races and countries and clans are not noble. Collections of people cannot be consistently honorable. Individuals, however, can be noble, but more likely they perform noble acts in what might otherwise be an ignoble life.

There is no excuse for appalling acts by politicians, soldiers, and settlers. But to emphasize the negative over the courageous and honorable actions of most pioneers is not the path to a just society. We must look honestly at our past, but also see the brave and stalwart souls who struggled to make this a better world.

Man cannot be made perfect, but he can be inspired to lean toward his better nature. 

Pixar’s 22 Rules of Storytelling

Scripts guidelines help storytelling. First Loony Tunes, now Pixar. The animated world has rules. Perhaps it's related to Walt Disney's comment that he liked animated features because he could control everything. He didn't need to deal with unruly actors.

Here  are Pixar's 22 Rules. Way more than Roadrunner's 9 or Bonanza's 7. 

#1: You admire a character for trying more than for their successes.
#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.
#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
#8: Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
#9: When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
#10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
#13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
#14: Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
#15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
#16: What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
#17: No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
#18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
#20: Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
#21: You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
#22: What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

Click to see Pixar's 23 Years 

Writing Advice from George Orwell

Orwell's Rules

35 cents for a Masterpiece

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, scientific word, or jargon if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.

Orwell's Questions

1. What am I trying to say?
2. What words will express it?
3. What image or idiom will make it clearer?
4. Is this image fresh enough to have an effect?
5. Could I put it more shortly?
6. Have I said anything that is avoidably ugly?

Cover Up!

We finally decided on a cover for Jenny’s Revenge, A Steve Dancy Tale. During the course of our selection, I found an interesting article titled: What Makes for a Brilliant Book Cover? A Master Explains. The master is Peter Mendelsund, who designed the book cover for The Girl With the Dragon Tattoo among many other titles. (You can see some of the rejected Girl covers by following the link.)

Here are quotes I like from the article:

Spine Most Important

“On one level, dust jackets are billboards. They’re meant to lure in potential readers.”

“A truly great jacket is one that captures the book inside it in some fundamental and perhaps unforeseen way.”

“If this author got a big advance, then you’re going to have to jump through some flaming hoops.”

“The Girl With the Dragon Tattoo: It had to have what designers refer to as ‘the Big Book Look.’ In other words: really, really big text … Mendelsund did what he describes as the ‘dumbass thing’ of echoing the title visually on the cover itself, putting the text on top of an image of… a dragon tattoo. It was the rare case in which a novel had so much momentum that the best thing a designer could do was stay out of the way … The design featured at least one small victory against the obvious: the bright yellow backdrop … ‘Up until that point, I would defy you to find a dark gothic thriller with a day-glow cover,’ he says.”

I’ve written a number of articles about book cover because they're important. People really do judge a book by its cover. Something to keep in mind, however, is that until an author breaks into the NYT Bestseller List, the spine is the most important part of the design because that's all anyone will see on the shelf of a brick and mortar bookstore.

Honest Westerns ...
filled with dishonest characters

When we selected the cover for the first Steve Dancy Tale, we used an L. A. Huffman Montana Territory portrait from around 1880. Most genre Westerns displayed an illustrated action cover in eye-catching colors. We went with black and white photography to signal that The Shopkeeper was a different kind of Western. We've stuck with black and white period photography ever since.

The designer is my son by the way. I’m getting back his tuition from that pricey art school one book cover at a time.  When we did the cover for The Return, the fourth book in the series, I asked if my name could be larger. He informed me that when my name became bigger than the title, I’d be toast.

Why print books are different

Mike Shatzkin

Mike Shatzkin has posted a discerning article about how print books are different than digital books. It’s common to assume that books will proceed along the same path as the digitization of music and film. Shatzkin disagrees. He claims books are very different from their digital cousins and make a number of good observations.

• Readers routinely switch between print and digital
• Whether digital or analog, music and film require power and a device to be consumed. Books require neither.
• Compared to the digital variety, Shatzkin contends print books are easier to navigate, and that navigation is not a critical function for music or film which for the most part are consumed serially.
• Print presentation can be more aesthetic. Digital book devices inhibit interior design. For music and film, there is no difference “between the streamed and hard-goods version.”
• Motivation is different for book buyers. Music and film are consumed mostly for entertainment.  Books are frequently bought for educational purposes, making the ability to browse more important. This gives bookstores an advantage over online retailers.
• Digital music and film is superior to analog which drives digitization. This driver does not exist for books.

Shatzkin argues that there are innate differences between books, film, and music which will alter each media’s adaption to the digital world. One of the most significant being that ebook readers still buy and consume print. Music and film buffs seldom go back to the prior generation technology.

Although I tend to agree with Shatzkin, he did miss a few advantages of e-books. First, they’re lighter. I’m reading a big, heavy print book at the moment and I don’t take it to bed with me because my hands get tired holding it up. Currently, I fall asleep with Tom Wolfe on a kindle. A second advantage of e-readers is the ability to read them one-handed. My wife makes fun of me, but when one of my hands is busy shoveling breakfast into my mouth, I turn the page on my Kindle by bouncing it against my nose. Try that with a print book.

Life without laptop

Last week I wrote about living without my handy Kindle. I relearned how to buy a paperback at the airport and life went on. Something far worse happened. My laptop went belly-up. Now, that shouldn’t have been a big problem, except my desktop computer is a massive-screen Macintosh that I use to edit home movies and my wife uses for everything I can’t do. That means the machine is loaded up with graphical, video, and photographic software. No Microsoft Office. Since Microsoft no longer allows the Office suite to be installed on three machines with a single license, we live without it on our Macintosh. The absence of this ubiquitous app occasionally irritates me, my wife almost never notices. And it’s her machine after all.

I use my trusty portable computer four to eight hours every day, so this appendage is a life necessity. I immediately ran to a couple of stores and eventually decided on a new machine. Being clever, I decided to go home and buy it on Amazon to save a few bucks. I get free shipping and I could read hard copy books I had bought for research on my next Steve Dancy Tale. Except … it was just ahead of the Labor Day weekend. Not only did the machine not get delivered, the holiday weekend backed up deliveries so much they didn’t get it to me until Thursday. Evidently, 2-day shipping is a highly elastic term.

Normally, I’m relegated to the basement with my laptop. During this hiatus, I was regularly upstairs asking my wife when she would be done with the computer. I paced around with a heavy footfall until she relented and let me use her machine. I wanted to try Open Office, check email, see how many of my books had sold, visit social sites, and generally get my computer fix. (I found Open Office to be wonderful substitute for the MS variety, but misgivings about compatibility with the next release kept me from working heavily on my next book.)

Then the big day arrived—my brandy new computer sat on my front porch. Now I can get back to writing … just as soon as I get everything reloaded and organized to my liking.

"Weird Al" Yankovic - Word Crimes

Now, this is fun.

Book Titles that Grab Attention

Coming up with a good book title is difficult, at least for me. Ideally, you want the title that will grab a buyer’s attention in three or so words. The title is actually only half of a selling partnership. The cover and title work together to entice a purchase. People do judge a book by its cover and the cover entails an image with a few words. If either appears incongruent, buyers move on to the next offering.

My favorite is Tempest at Dawn. Since the book is a dramatization of the Constitutional Convention, I wanted the title to sound like a novel, not a nonfiction history book. The cover design put the title in context: a stormy sky over the Pennsylvania State House flying a thirteen star flag. For me, the title evokes a troubled nation at its founding, but some, who otherwise raved about the book, criticized the title as unrelated to the story. I still like it.

In my Western series, I wanted the sub-title prominent to remind readers there were more Steve Dancy Tales, so I chose simple titles that include: The Shopkeeper, Leadville, Murder at Thumb Butte, The Return, and Jenny's Revenge. I’m currently working on Crossing the Animas. 

The covers are black and white because I wanted a design that indicated that these were a different type of Western: different from books with loud and colorful cover illustrations showing action or looming violence. The series has been very successful, so hopefully this is partly due to the covers and titles because I intend to continue the pattern for the remaining books in the series.

My approach will not work for everyone, but viewing the cover design and title together as a selling unit will garner sales. For a confirming case study, read about my blunder with The Shut Mouth Society.

By the way, The Meta Picture has a fun article titled “These Books Actually Exist,” which lists 20 outrageous titles and covers. Wonder how some of these sold.