Orwell's Rules
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- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
 - Never use a long word where a short one will do.
 - If it is possible to cut a word out, always cut it out.
 - Never use the passive where you can use the active.
 - Never use a foreign phrase, scientific word, or jargon if you can think of an everyday English equivalent.
 - Break any of these rules sooner than say anything outright barbarous.
 
Orwell's Questions
- What am I trying to say?
 - What words will express it?
 - What image or idiom will make it clearer?
 - Is this image fresh enough to have an effect?
 - Could I put it more shortly?
 - Have I said anything that is avoidably ugly?
 
