How do you sell lots of books?

The most frequent question I get at book events is how to sell more books. This is disconcerting because I want to talk about how to write better books. Here's the short answer to the question: you sell more books by artfully writing a good story and then selling one book at a time. Many striving authors give up when they participate in an event and sell only a few books.  Throw away all of the social media and traditional marketing advice you've ever heard, the most powerful selling tool for books is word-of-mouth. Get your book into a reader's hands and if they like it, they'll become your salesperson. Get a dozen salespeople and they'll multiply into a hundred. But there is a prerequisite—you must first write a good book. No one recommends a book that bored or annoyed them. So tell a good story ... and tell it well.

See you at the Tucson Festival of Books.

Word-of-Mouth is Still King

Goodreads has completed a survey of their members about how they discovered books. They published the results at the link below.

Goodreads Survey





How do people discover what book to read? Unsurprisingly, word-of-mouth is still king. A recommendation from a trusted friend is the top answer, with "Everyone talking about it" in second place. The third most frequent answer: a book club recommendation. Since book clubs are made up of trusted fellow readers, I would add this answer to the word-of-mouth category. These three answers put together dwarf all of the other responses.

What does this mean for an aspiring author? One thing, and one thing only: write a good book. There are many out there who believe the trick is to jump on the next e-book marketing gimmick. That works ... but only for a brief period. People don't recommend or talk about shoddy books. If word-of-mouth is the #1, #2, and #3 best way to sell books, then authors need to write books that people want to share with friends. As Goodreads says, the survey pointed out "one powerful need: wanting to be connected with our 'tribe' through stories." 

So if you want to be an author instead of a digital huckster, write a good story, polish it to perfection, have it professionally edited and proofread, and then do it all again.