Showing posts with label #western. Show all posts
Showing posts with label #western. Show all posts

Thursday, June 8, 2017

Western Fiction Review reviews Wanted II


New review of Wanted II by the Western Fiction Review. This is a U.K. based website and it's great to get some overseas exposure.
You don’t need to have read any of the previous tales to enjoy any of the stories found here, but you may well find yourself rushing out to read more about some, or all, of them.
Here you will find stories that range from the traditional approach to western storytelling to one that borders on the mystical. There is plenty of action, some shocks, animal stars, and humour to be found in these fast moving tales, so there should be something to satisfy every western reader.
The Western Writer's Group is back, bringing you brand new,
original stories from characters you love. 

Thursday, May 4, 2017

The Evolution of a Big Diehl Book Cover


Book covers are a big deal. People really do judge a book by its cover. The Steve Dancy Tales always use black and white photos with only my name in color. For those who follow this blog, you already know my son designs my covers. (I joke that I'm getting his pricy art school tuition back one book cover at a time. In truth, his billing rate to real clients makes me embarrassed to ask him to do yet another cover.)

For Crossing the Animas we picked a great photo by William Diehl. Admittedly, this is a modern photograph, but the subject matter is vintage. Here is the original photo and resulting cover side by side. It may look simple, but there's craft in the cropping and lettering.


railroads photography

We didn't just select this photo on a whim. Here are some of the concepts covers we considered.

design

The construction of Denver & Rio Grande line between Durango & Silverton plays a key role in the story, and Diehl's iconic photograph fit the plot perfectly.

If you like trains, the Old West, or just great photography, visit the William Diehl website. Here are a couple more samples of his art.



Tuesday, April 18, 2017

Crossing the Animas, A Steve Dancy Tale

Crossing the Animas is available for the Kindle. The print format will along shortly. Center Point plans to publish the large print library edition early in 2018. No contract has been established for an audio version, but I'm sure that will come along later this year.




“Ben Law is tough… and mean. He enjoys taking care of problems for his boss. He won’t just verbally assault you. He and his men will hurt you. Bad.”
Steve Dancy is about to find this out. With his new home in Durango, Colorado, the kind with a nice white picket fence, and marriage on the horizon, the last thing Dancy wants is trouble.  Especially with a mining tycoon and his henchmen. But this is the frontier … and sometimes a feud finds you. Sometimes, it even chases you. When the quarrel endangers Dancy’s fiancĂ©e and friends, he has no choice but to fight.
And this is a fight Dancy must win.





P.S. Evidently Crossing the Animas is so new that searches may not turn it up. You can go directly to the product page here.






Wanted II, a collection of seven western short stories, is now available for Kindles. The paperback version will be along shortly. Try six western authors for only $2.99. You'll discover I have good company on these pages.























Don't forget about the recent release of the audio version of Jenny's Revenge. Even if you already read it, listening can double the pleasure.









I'm also writing three essays this year for Constituting America. This is a great site about the founding of our country. My first essay on Home Building & Loan v. Blaisdell (1934) has been published here. I'll let you know when the other two become available. Both are due by May 1, which looks pretty close. As the famed author, Douglas Adams said, "I love deadlines. I love the whoosing sound they make as they go by."





Wednesday, April 12, 2017

A New Steve Dancy Short Story

Wanted II is now available for pre-order at Amazon. Again, the book includes a Steve Dancy short story. This was a fun one for me. Steve is traveling by horseback from San Diego to Los Angeles when he's attacked by highwaymen. Grab a copy. At $2.99, the ebook is a great bargain with short stories by some of the best western writers of our day. Present company included, of course.


Monday, April 10, 2017

Jenny's Revenge in Audio

Jenny's Revenge is now available in print, ebook, large print, and audio formats.

Joe Formichella reads Jenny's Revenge. Joe is a seasoned author, editor, and audio performance professional. Check out the audio sample below. He's a Hackney Literary Award Winner and Pushcart Prize nominee.

Honest Westerns filled with dishonest characters.




Jenny Bolton has plans, and they don't bode well for Steve Dancy.

Married at 15 to a Nevada politician, Jenny suffered repeated assaults, witnessed her husband's ghastly murder, buried her mother-in-law, and killed a man. Dancy, who had once served as her paladin, rejected her without as much as a goodbye. Abandoned on a raw frontier, she's single-handedly building an empire that spans the state. Despite her triumphs, she feels she never should have been left alone.

Soon to marry, Steve is eager to begin a new life, unaware that Jenny is mad for revenge.

Friday, March 31, 2017

Returning to the Heartland

Winter in Pacific Beach
Winter in Nebraska

We spend the winters in San Diego. When we called Arizona home, San Diego served as our summer retreat. (There are only two seasons in Arizona, winter and hell.) Now our legal residence is Omaha, Nebraska. To escape snow, we switched to using our condo mostly in the winter, except part of our itinerary is traveling to Nevada in search of snow at Heavenly. Life’s confusing.


We discovered we prefer San Diego in the winter. No summer crowds at the beach, breakfast seating at cafĂ©s is less than forty-five minutes, and you can go to a movie without standing in line. In truth, the weather’s better as well. In the winter, you don’t need air conditioning, which is convenient because we don’t have air conditioning. We just open a slider and let the sea breeze in.


Since Christmas, I surfed regularly, got a little snow skiing in, saw a lot of my family, and took many looong walks around my neighborhood. I had to take these walks because Pacific Beach has too many great places to eat, and I don’t want to look like the Michelin Man.




It’s time to go home. We miss the grandkids and we want to enjoy spring in Nebraska. We had some fun, but this has not been one of our better sojourns to San Diego due to some tough personal issues. Despite difficulties and distractions, I still got some writing done.


A lot of stuff is coming. Soon. I promise.

Sunday, June 12, 2016

The Hateful Eight— Tarantino mailed it in



I like westerns and I like Quentin Tarantino films, so I had high expectation when I rented The Hateful Eight. Bummer. It's not only a crummy movie … punishment is compounded by its interminable length. Long is usually good for Tarantino, but it’s a bad sign if you ever consciously wonder when this thing will be over. The movie desperately needed editing by someone unintimidated by the grand master.

The Hateful Eight came across as a parody of a Tarantino movie instead of the genuine article. His good films are characterized by stylish cinematography, clever and incongruous banter, startling and extreme violence, and artful revelation of plot through time displacement. The Hateful Eight included all of these elements, but without charisma. It felt flat and uninspired. Tarantino dispassionately applied his formula without the artistic essentials that make it work.  Too bad. He’s tried twice to hit one out of the park with a western. Django Unchained was a ground-rule double, and he may have barely beat out an infield grounder with The Hateful Eight.

I have watched Pulp Fiction and the Kill Bill films many time. I’ve also re-watched other Tarantino movies. I can’t imagine spinning up The Hateful Eight again.

Sunday, March 13, 2016

My Second Short Story

I write novels. Seven and counting. (Plus six nonfiction books, if I include my ghost writing assignments.) I’ve previously written only one short story, for which I received an Honorable Mention as a finalist. Maybe that didn’t count. It was a newspaper contest for a one hundred word novel. In the beginning, I thought anyone could string together one hundred words, but it took me a week to create a draft fit for submittal. Short is hard.

All of this is preface to telling you that I have written my first real short story. “Snake in The Grass” is a Steve Dancy Tale with a twist. I won’t tell you the twist. You have to read it for yourself. Where? First, you’ll need to wait a few months. The book is an anthology written by seven top selling Western authors.


Wanted, A Western Story Collection includes stories by Brad Dennison, Lou Bradshaw, Tell Cotten, Robert J. Thomas, WL Cox, James D. Best, and Duane Boehm.

I’ll let you know when it becomes available. In the meantime, I’ll leave with a few of my favorite quotes about short stories.
A short story must have a single mood and every sentence must build towards it. Edgar Allan Poe
A short story is a different thing all together - a short story is like a kiss in the dark from a stranger. Stephen King
The great thing about a short story is that it doesn’t have to trawl through someone’s whole life; it can come in glancingly from the side. Emma Donoghue
I used to write things for friends. There was this girl I had a crush on, and she had a teacher she didn’t like at school. I had a real crush on her, so almost every day I would write her a little short story where she would kill him in a different way. Stephen Colbert


Monday, February 1, 2016

Wells Fargo 1880 Rules for Stagecoach Passengers ... And a Few of My Own

Still From John Ford's Stagecoach

In the Old West, stage travel took patience and stamina. Wells Fargo published a set of rules for passengers meant to make an unpleasant experience at least tolerable. Deadwood Magazine suggests these same rules might make modern travel more civil.
  1. Abstinence from liquor is requested, but if you must drink, share the bottle. To do otherwise makes you appear selfish and unneighborly.
  2. If ladies are present, gentlemen are urged to forego smoking cigars and pipes as the odor of same is repugnant to the Gentle Sex. Chewing tobacco is permitted but spit WITH the wind, not against it.
  3. Gentlemen must refrain from the use of rough language in the presence of ladies and children.
  4. Buffalo robes are provided for your comfort during cold weather. Hogging robes will not be tolerated and the offender will be made to ride with the driver.
  5. Don’t snore loudly while sleeping or use your fellow passenger’s shoulder for a pillow; he or she may not understand and friction may result.
  6. Firearms may be kept on your person for use in emergencies. Do not fire them for pleasure or shoot at wild animals as the sound riles the horses.
  7. In the event of runaway horses, remain calm. Leaping from the coach in panic will leave you injured, at the mercy of the elements, hostile Indians and hungry coyotes.
  8. Forbidden topics of discussion are stagecoach robberies and Indian uprisings.
  9. Gents guilty of unchivalrous behavior toward lady passengers will be put off the stage. It’s a long walk back. A word to the wise is sufficient.


In the interest of travelers everywhere, here are a few rules of my own:
  1. Play nice with the flight attendants—the rest of us want them in a good mood
  2. Use drugs and liquor lightly … or so heavily you pass out and leave others alone
  3. Turn off game sounds
  4. If you’re going to hog overhead storage, at least don’t wear a put-upon expression
  5. Armrests are community property—remember what you learned in kindergarten
  6. If you can’t remember the last time you bathed, it was too long ago
  7. Drop the F-word and add please and thank you to your vocabulary
  8. Air travel is not a nesting opportunity—resist the urge to haul along heaps of stuff
  9. Forget Mr. Rogers—you really aren’t special
Now that I’m on the subject, I’ll tell you about my most memorable airplane incident. I was stuck in a middle seat, which always makes me cranky. The man in the aisle seat came aboard and stowed his briefcase in the overhead. Suddenly, the woman in the window seat shoved me and ordered me to let her out. Before I could move, the woman yelled at the man that he had laid his briefcase on top of her fur coat. He appeared startled at her assault but politely said she couldn’t take up the whole bin by laying her coat length ways.  She immediately shoved me again and demanded to get out. I struggled to get into the aisle, but now the man blocked my exit. Yelling went back and forth and all I could think about was that I had to spend five hours crushed between two warring parties.

Just before the flight attendant worked her way to our row, the man yelled, “Lady, I can tell you what you can do with that fur. You can—”

“Don’t you say it,” she yelled back.

It looked like nothing could defuse the situation, and then a passenger about three rows back yelled, “Hey lady, the last time that fur was on an animal, it was laying in the dirt.”

The whole plane burst out in laughter. The chagrined woman retook her seat and never uttered another peep for the entire flight. I read in blissful silence.



Monday, November 30, 2015

Literature vs. Popular Fiction


I bounce around the internet each morning after checking email. I scan a lot of articles, but rarely get by the first few paragraphs. My time is precious and there is just so much stuff out there. If I tried to read it all, I’d never have time to write.

An exception was “Literature vs genre is a battle where both sides lose” by David Mitchell, published at The Guardian blog. I don’t enjoy dissertations on writing as an art form. I’m a storyteller whose medium is the written word, so I prefer articles about how to improve my craft. But Mitchell grabbed my attention with his first sentence.

“Literary fiction is an artificial luxury brand but it doesn’t sell.”

There is an audience for literary fiction, but Mitchell points out that the demand for genre fiction dwarfs the high-tone variety. He claims, “fancy reading habits don’t make you cool any longer. The people who actually buy books, in thumpingly large numbers, are genre readers.”

I think the difference is how a writer approaches a project. If a writer starts off to tell a story, a good craftsman will focus on writing the novel properly to keep the reader engaged. If a writer starts with the goal to write a literary masterpiece, then the focus becomes assembling sentences so clever they stop the reader to admire the prose. A good storyteller never takes the reader out of a story, so fancy writing is counterproductive.

Here’s the dirty little secret of fiction writing: if it doesn’t sell, it’s soon forgotten. Mark Twain, Shakespeare, Jane Austen, Owen Wister, Raymond Chandler, Louisa May Alcott and many other “Great Writers” understood this truism. 

“It might reasonably be said that all art at some time and in some manner becomes mass entertainment, and that if it does not it dies and is forgotten.”  Raymond Chandler

Honest westerns filled with dishonest characters

Thursday, November 5, 2015

Is it possible to stage a Inimitable western street duel?

The western fast draw setup is as well known as the title sequence for Gunsmoke. Two men face off in the street, settle their stance, flex their fingers, and bet their lives on who is quicker. Great drama, but how do you make it fresh and different. There was the knife scene the Magnificent Seven and a lifelong secret about The Man Who Shot Liberty Valance, but  Terror In A Texas Town outdid them all.


And for a nostalgic moment, here's Matt Dillon's famous duel, ending with a little film crew fun.



I ran across this movie clip in an interesting article by John Heath titled "Why Superhero Movies Aren't Like Westerns." I believe Heath makes some good observations.

Tuesday, October 6, 2015

Another Remake?—The Man Who Shot Liberty Valance



My last posting was about Hollywood remaking The Magnificent Seven, one of my favorite western movies. No sooner did it go to press than I hear Paramount is remaking another one of my favorites, The Man Who Shot Liberty Valance. This remake is still in the initial stages, so actual projection onto a silver screen remains iffy. (Boy, the digital world is making lots of stock phrases obsolete.)

The original 1962 film starred Jimmie Stewart and John Wayne, with Lee Marvin playing the heavy. Vera Miles, Edmond O’Brien, Andy Devine, John Carradine, Woody Strode, Strother Martin and Lee Van Cleef also had significant roles in this John Ford film. Hard to believe Paramount can afford to put together that level of cast today.

The Man Who Shot Liberty Valance had a huge influence on the Steve Dancy Tales. Ransom Stoddard and Steve Dancy are eastern educated city dwellers trying to survive a raw frontier, both stories make use of political subplots, and the movie and books present day to day life as a backdrop to the action. At bottom, the film and the Steve Dancy Tales are fish-out-of-water/buddy stories.

I hope this particular remake never gets a green light. The original is a true classic and a new production is sure to fall short. The Man Who Shot Liberty Valance is a sophisticated, complex story, directed by a master, with a once-in-a-lifetime cast. Hollywood should quit trying to live off past glories and make new films that will be eagerly watched a half century from now.



Honest westerns filled with dishonest characters.


Monday, June 22, 2015

9 Golden rules for the Road Runner and Coyote

cartoons humor, film hollywood

Chuck Jones created 9 Golden rules for the Road Runner cartoons. These famous rules insured that fans received exactly what they expected from these Loony Tunes characters. First the rules, and then some storytelling lessons we can draw from this popular series. 
Rule 1. The Road Runner cannot harm the coyote except by going “beep, beep!”
Rule 2. No outside force can harm the coyote—only his own ineptitude or the failure of the Acme products
Rule 3. The coyote can stop anytime—if he were not a fanatic. (Repeat: “A fanatic is one who redoubles his efforts when he has forgotten his aim.” George Santayana)
Rule 4. No dialogue ever, except “Beep Beep!”
Rule 5. The Road Runner must stay on the road—otherwise logically he would not be called Road Runner.
Rule 6. All action must be confined to the natural environment of the two characters—the Southwest American desert.
Rule 7. All material, tools, weapons, or mechanical conveniences must be obtained from the Acme Corporation.
Rule 8. Whenever possible, make gravity the coyote’s greatest enemy.
Rule 9. The coyote is always more humiliated than harmed by his failures.

writing tips television and hollywood
Chuck's handwritten rules


Previously, I published the 7 rules for the television series Bonanza. Television series, movie franchises, and even cartoons need a list of dos and don’ts so the characters and action remain consistency from episode to episode. Book series need the same. The protagonist must remain true to his or her character and the plot cannot go too far afield without losing fans. If you write a series, or even a single novel, write down the plot and character rules. This little exercise brings clarity and dependability to stories.





There are additional lessons to be gleaned from the Road Runner and Coyote. All stories revolve around an antagonist making life difficult for the protagonist. Different stories can have a multiple number of one or the other. Although Steve Dancy is the main protagonist in my Western novels, he has two (and now three) characters in secondary protagonist roles. Multiple bad guys or gals are also not uncommon. 

Warner Bros. Loony TunesAfter these main characters, the entire story is usually populated with all sorts of supporting and bit players. What if we were to whittle this down to the bare essentials? Could a story be told in a world populated by only one protagonist relentlessly pursued by a single antagonist? Steven Spielberg’s first movie Duel meets this criteria, as well as Tom Hanks’ Cast Away. These are intimate, tense stories. Of course, the Road Runner cartoons fits this minimalist construct. In fact, the Road Runner has no dialogue except for a single word repeated twice.

How in the world can you keep audience interest with these limitations? Watch. You’ll see storytelling reduced to its barest elements. Even if you have a cast of thousands, you can keep the reader’s interest by following the precepts displayed so eloquently by Road Runner cartoons. 



cartoons and old hollywood storytelling

Monday, February 16, 2015

To Each His Own

Some author’s dread poor reviews from readers. I like to hear what readers think and find I learn more from critical reviews. Besides, what some readers find objectionable, other readers enjoy. I never had a better example than today when I received two Amazon reviews that had exactly opposite takes on a major plot element of The Return.

Click to enlarge

Marilyn says, "Not as good the previous books in the series. Get Steve Dancy back to the West where he seems at home."

While another Amazon Customer wrote, "Enjoyed the Western theme, along with the Edison involvement. New York gangs added flavor that made this a great read."

No author can please every reader and it's career suicide to try. Don't ignore poor reviews because they can help  you become  a better writer, but keep your focus on the total weight of  all of  your reviews.  Every writer will get a few bad reviews, so take them with a grain of salt. 

Honest westerns filled with dishonest characters





Wednesday, February 4, 2015

Too much information

Honest westerns filled with dishonest characters.


Speed bumps take readers out of the story.

The final throes of revising Jenny’s Revenge reminded me that too much information doesn't help a story. Nothing bores a reader more than needless explanations about trivial matters the reader can fill in for themselves. Pointless factoids, excessive description, and extraneous words make an otherwise good novel clunky and laborious. 

This old lesson has special application to my writing because I have a need to neatly tie up every little thing. My brain somehow requires an explanation for every action by every character. This is important for the main plot, but can be distracting when it comes to tributaries. In fact, some tributaries can turn the plotline into a muddy mess. I also have a habit of siring orphans. In an initial draft, I'll launch a subplot, never to return to it. Most readers may not remember the distraction, but the dead end will irritate those that do. More often than not, I find a simple solution: send the orphan to the bit bucket. 

My goal during revision is to cut everything that doesn’t move the story forward. Goals aren’t always achieved, so it helps to have trusted critics that will give you honest feedback. Revision is not an event, but a process that encompasses several iterations.

This is why I believe good novels are not written, they’re rewritten. 


Saturday, November 22, 2014

Interview with Author’s Academy



The Author’s Academy is a subscription website dedicated to teaching “authors how to write, produce, and market their books successfully.” On Wednesday, Grael Norton interviewed me in a teleconference titled "How to Sell 1,000Books this Holiday Season." The title of the talk comes from a few seasons ago when I sold over 1,000 print copies in December. Today, this is not a large number for me, but my holiday sales are now heavily weighted toward e-books.


You can also read a summary of the interview at Writ3r Addiction.

Despite the popularity of e-books, print books still make outstanding gifts. You can choose a fiction or nonfiction book that precisely targets the interests of the recipient. A book in their favorite genre or about their hobby can make them happy, plus it shows you cared enough to pick a gift just for them. For a reasonable price, a book gives hours upon hours of enjoyment and can even be revisited in years to come, and unlike a Christmas card that gets discarded or thrown in a box, a personal inscription on the flyleaf of your gift book lasts forever.

This holiday season, give a book to someone you love … preferably one of these, of course.


Friday, October 24, 2014

Mobridge, South Dakota … Sitting Bull, Fry Bread Tacos, and Pheasants

Mobridge, South Dakota

Mobridge, South Dakota takes it name from the first railroad bridge to cross the Missouri. The town draws tourists in October like Times Square draws merrymakers on New Year’s Eve. Okay, maybe that’s a slight exaggeration, but there were a lot of people in Mobridge this past week dressed in see-me-now-orange. I was one of those revelers. I drove up from Nebraska to visit friends, hunt pheasants, and eat fry bread tacos.

Hunting pheasants in South Dakota is a team sport. A couple of blockers sit at one end of a field as an orange-clad army chases the birds toward them. When one or more of the birds take flight, everybody becomes sex obsessed. A license allows you to hunt roosters, so the first order of business is to determine the sex of a bird flying as fast as its wings will carry it. This is why everybody upon seeing a bird shouts out the gender. The more nebulous cry of “Bird up,” puts the onus on the shooter. If this isn’t difficult enough, sometimes a rooster takes flight with his entire harem. You could call him cowardly for hiding behind hens, but it’s not exactly a bird-brained tactic.

Fry Bread Taco

The scent of fry bread tacos makes your mouth water as soon as you enter Mobridge. These gigacalorie indulgences possess every unhealthy food group known to man. Woof them down with a sugary soda and you taste heaven … except I’m told that in heaven, fry bread tacos are not sinful.

Our hunting party took up six cabins along the bank of the Missouri. All good friends and relatives. Each cabin included a tiny cooking space generously called a kitchen in the glossy brochure. The stove top tilted, the refrigerator squealed all night long, and microwave had enough power to boil a cup of water in under ten minutes. We crammed twenty people into an already overheated cabin to eat homemade meals on mismatched dishes. I’ve never had so much fun.

I also found time to visit Sitting Bull’s gravesite … or perhaps not. In 1953, a bunch of drunks crept up to Fort Yates, North Dakota, and mistakenly liberated the wrong bones, or they brought the right remains to Mobridge to rest near Sitting Bull’s birthplace. I guess it doesn’t matter. Today, a stately bust honoring Sitting Bull gazes out over the Missouri River. Since I’ve written about Sitting Bull’s tragic death, I found the memorial interesting. So did others. We ran into a father and son from Munich visiting the supposed grave site. You could say the stealthy grave robbers achieved their purpose by creating a tourist attraction, except over the course of a week, we never saw anyone else at the memorial.

Now, I'm back in Omaha, unpacked, and ready to write. 

Friday, September 26, 2014

The Real Wild West




Previously, I wrote that Mark Twain is my favorite Western writer. Twain actually experienced the West at its rowdiest and Roughing It describes his experiences with humor and a touch of the storyteller’s art. Owen Wister is another author who experienced the real Wild West, which gave The Virginian its authentic feel. Wells Drury’s An Editor on the Comstock Lode is yet another great source for Western lore. In fact, its organization and humorous writing makes it an indispensable reference source for Western writers. Drury’s time as a newspaper editor in Virginia City gave him a front row seat to the goings on in that raucous town. His book covers:
  • Everyday life in the West, including entertainment, food, and city services
  • Practical jokes galore and lots of Yarns
  • Saloon life and etiquette
  • Gambling
  • Bad-men and bandits, gunfights, and stage robberies
  • Mining
  • Financial history and shenanigans
  • Journalism, including Mark Twain
  • Politics
  • Western Terminology
  • And sketches of the prominent people of the Comstock Lode and Nevada politics.
My favorite, of course, is the chapter he dedicates to Candelaria and its suburb of Pickhandle Gulch. This mining camp figures prominently in my Steve Dancy Tales, but I chose to call the main town Pickhandle Gulch because I liked the name. Fiction writers get to bend history to suit their story. It’s one of the fun parts about being a novelist. I suspect Twain, Wister, and Drury did a bit of bending themselves.

Honest Westerns filled with dishonest characters.

Thursday, September 11, 2014

Word of Mouth Revisited

I’ve contended that word of mouth is the greatest marketing tool available to authors. Word of mouth includes book clubs, online recommendations at sites like Goodreads and LibraryThing, reader reviews, and good ol’ fashioned face-to-face conversation. Word of mouth does not include anything the author says, including social media leavings that come from gallivanting around cyberspace. Potent word of mouth comes unexpectedly from a trusted source. Every author’s marketing strategy must focus on generating positive word of mouth.

Recently, I had confirmation of this axiom. In the first of August, I ran a discount promotion for a couple of days for the e-book version of The Shopkeeper. I don’t believe in offering free e-books because there is no lasting effect beyond a couple days. Many people gather up free books and never bother to read them. I’ve discovered that there is an entirely different dynamic for 99¢ e-books. Evidently this tiny fee motivates people to read the book.

 I decided to use a brief 99¢ price for the first novel in the Steve Dancy Tales to give a boost to the entire series. It worked far better than I expected. Not only did The Shopkeeper sell almost two thousand copies, all the other books in the series showed accelerated sales. Actually, it has been over a month since the promotion and all five books in the series still sell at more than double the pace of sales prior to the promotion. Free e-books have no legs, but 99¢ e-books seem to have a long tail.

None of this was news to me. But I did make an observation about this promotion that had previously eluded me. If a promotion goes well and readers like the book, then word of mouth accelerates sales in other formats and for other books by the same author. I never track audio sales because they’re small compared to other formats. I kept an eye on them this time, and I noticed a major surge in sales about a week or so after the promotion. Print sales also surprisingly increased, and sales of my other books grew significantly. The additional sales could only come from word of mouth because none of these other books or formats were discounted or promoted beyond my normal feeble efforts. People who liked The Shopkeeper told other people about my books. Some marketing gurus tell you to make fans out of your readers. Good advice, but if you really want to sell lots of books, turn your readers into your own personal sales force.

How? Write an engaging story that never jerks your reader out of the story. This means you need to keep the story moving forward, avoid unnecessary plot detours, and have it all professionally packaged. If you enthrall your readers, they’ll tell their friends, family, and neighbors about this great new author they found. After you have a large and growing sales force, you can concentrate on what you really love to do—write.



Friday, September 5, 2014

Life without laptop




Last week I wrote about living without my handy Kindle. I relearned how to buy a paperback at the airport and life went on. Something far worse happened. My laptop went belly-up. Now, that shouldn’t have been a big problem, except my desktop computer is a massive-screen Macintosh that I use to edit home movies and my wife uses for everything I can’t do. That means the machine is loaded up with graphical, video, and photographic software. No Microsoft Office. Since Microsoft no longer allows the Office suite to be installed on three machines with a single license, we live without it on our Macintosh. The absence of this ubiquitous app occasionally irritates me, my wife almost never notices. And it’s her machine after all.

I use my trusty portable computer four to eight hours every day, so this appendage is a life necessity. I immediately ran to a couple of stores and eventually decided on a new machine. Being clever, I decided to go home and buy it on Amazon to save a few bucks. I get free shipping and I could read hard copy books I had bought for research on my next Steve Dancy Tale. Except … it was just ahead of the Labor Day weekend. Not only did the machine not get delivered, the holiday weekend backed up deliveries so much they didn’t get it to me until Thursday. Evidently, 2-day shipping is a highly elastic term.

Normally, I’m relegated to the basement with my laptop. During this hiatus, I was regularly upstairs asking my wife when she would be done with the computer. I paced around with a heavy footfall until she relented and let me use her machine. I wanted to try Open Office, check email, see how many of my books had sold, visit social sites, and generally get my computer fix. (I found Open Office to be wonderful substitute for the MS variety, but misgivings about compatibility with the next release kept me from working heavily on my next book.)

Then the big day arrivedmy brandy new computer sat on my front porch. Now I can get back to writing … just as soon as I get everything reloaded and organized to my liking.