How do you sell lots of books?

The most frequent question I get at book events is how to sell more books. This is disconcerting because I want to talk about how to write better books. Here's the short answer to the question: you sell more books by artfully writing a good story and then selling one book at a time. Many striving authors give up when they participate in an event and sell only a few books.  Throw away all of the social media and traditional marketing advice you've ever heard, the most powerful selling tool for books is word-of-mouth. Get your book into a reader's hands and if they like it, they'll become your salesperson. Get a dozen salespeople and they'll multiply into a hundred. But there is a prerequisite—you must first write a good book. No one recommends a book that bored or annoyed them. So tell a good story ... and tell it well.

See you at the Tucson Festival of Books.

Paper Books are Alive and Well!

I was looking at my recent book sales and saw that a vast majority of them were e-books. Was the oft predicted demise of traditional books upon us?  Luckily, I keep good records of my book sales and noticed January had traditionally been a poor month for printed book sales. January had also been a blockbuster month for e-books. I surmise that it's all the fault of Christmas. Many avid readers of printed books received over a month's supply of the old fashioned variety on Christmas and were not yet in the market to buy new reading material. On the other hand, e-reader enthusiasts got new devices and gift cards for Christmas, so they went on a buying spree.

Anyway, that's my story and I'm sticking to it. Here's a popular television ad that kinda backs me up that paper will be around for a while longer.



 The ad reminds me of the old joke that the paperless office will arrive just after the paperless bathroom.

Do readers judge a book by its title?

Everyone knows the old axiom that people shouldn't judge a book by its cover, but do they also misjudge books by their title? I don’t know. I suspect a great title can get readers to look further, a horrible title stops further inspection, and a mediocre title doesn't influence sales one way or the other.

The Barnes and Noble Book Blog posted an article “12 Books With The Most Irresistible Titles.” Good Titles, but I always liked Lonesome Dove because it sounded intriguing.

The Great Rehearsal might be the worst title I've encountered for a great book. Carl Van Doren wrote one of the top three history books on the Constitutional Convention. The book was published in 1948, when the United Nations was just starting and Van Doren thought the 1787 Constitutional Convention was a rehearsal for writing the UN charter. This poor title probably dampened sales of a fine history book.  Ironic, since the book never mentions current events except in a slapped together preface.

I've never agonized over my own titles, except for Tempest at Dawn, my own book on the Constitutional Convention. Since this was a novelization of the convention, I needed a title that didn't sound like a history book. I still like the title. Perhaps I should have agonized more over my other titles. The Steve Dancy Tales: The Shopkeeper, Leadville, Murder at Thumb Butte, The Return, Jenny's Revenge, and Crossing the Animas are pedestrian. I like The Shout Mouth Society because it connotes secret society intrigue, which is the plot of this contemporary novel. Principled Action is a lousy title and may have affected sales of this nonfiction book about the founding period.

Authors may not be the best at selecting titles, but I’m not sure focus-group driven editors are better. My title for my computer technology book was Dinosaurs and Whippersnappers, but Wiley insisted on The Digital Organization. I still prefer my title.

Honest stories filled with dishonest characters.

Will Libraries End up as Museums?

Are books becoming obsolete? Is a library the only place we’ll be able to see these odd antiquities? Will librarians admonish us “don’t touch,” instead of shushing chatterboxes? Are we entering a binary world where everything is decomposed into a series of ones and zeros to be instantly reassembled on a hand-held device?

My Dream Library - A Great Place to Read

Libraries may one day become faux ambiance designed for reading books on an electronic device. I've had a library built in my last three homes. Now, I’m moving once again and my biggest task is going through thousands of books to decide which ones I really want to keep. I'll build a formal library in my new house, but it will certainly not be as large as my current one.

I've had friends tell me they prefer a real book because they like the scent and feel and the genuine article. Then someone gives them an e-reader. Soon, they discover that the medium doesn't matter; they still get lost in the words. By the third novel, they’re converts.

There might be some truth in the demise of the book … at least as a commodity. But it will not happen as quickly as pundits predict and some form of books will always be with us. 

Books started as art, and I suspect they will return to art. Nobody will miss the mass paperback, or even cheaply printed and bound hardcovers. Books will once again become beautiful … but I still won’t need a big library because they’ll also become much more expensive.

Getting Top Ranking at Amazon—Easy as PW Says?

Publishers Weekly has an article that estimates the number of sales required to reach a Top 5 ranking on Amazon. Something doesn’t look right. PW estimate that as few as 300 print sales per day will win a coveted spot in the Top 5. This is based on monitoring the ranking and sales for one book for two weeks.

You can read the full article here.

Here’s why I think the estimate is off. My best sales day was 660 books for Tempest at Dawn. This occurred  after a television appearance and sales remained above 300 per day for nearly a week. Although the book made #1 in several categories like Historical Fiction, it only briefly broke through the top 100 for general sales. Also, The Shopkeeper has had spurts of very good sales, but only temporarily has broken the Top 1,000 in books. Sales would need to increase exponentially to get a Top 5 ranking.

Is it possible that the shift to e-books has so dramatically reduced print sales at Amazon that 300 sales per day would land you on top of the heap? I doubt it. It’s more likely that faulty assumptions resulted in the smallish number. We’ll never know, of course, because Amazon keeps all of its sales data close to the vest.

The Shopkeeper exceeds 100 Customer Reviews

A few weeks ago, The Shopkeeper has reached a milestone, so to speak. The novel was reviewed for the 100th time by an Amazon customer. One hundred reviews for 4.3 Stars. Needless to say, I'm pleased. Thanks to all of my readers.

My ratio of reviews to book sales is about one half of a percent. So that means one out of two hundred readers return to write a review. I'm not sure if that's good or bad compared to other books, but I appreciate the people who made the extra effort to provide feedback ... good and bad.

I read every customer review. It's surprising how much I learn. One surprise is that nearly half of the reviewers are women. By looking at reviewer profile pages, I'm also surprised how many are young, or at least have young tastes in the other products they buy and review. I want to appeal to a broad audience, so I'm thrilled.

Read reviews of James D. Best books
Read Amazon reviews
Read Goodreads reviews

Europe's Infatuation with the American Wild West

Sometimes we forget that American genre fiction is popular overseas—Westerns included. And why not? We might think of the Wild West as uniquely American, but we enjoy King Arthur, Lawrence of Arabia, The Count of Monte Cristo, The No. 1 Ladies' Detective Agency, and samurai adventures. If you write genre fiction, don't neglect this market. (The Steve Dancy Tales are popular in foreign counties, especially England and Germany.) 

If you want a feel for Euro-Westerns, visit The Tainted Archive which is based in the United Kingdom. This article is about Sergio Corbucci's spaghetti Westerns. Not as well known as Sergio Leone, Corbucci wrote and directed the original Django, among other Westerns.

(A couple yearsback, I did an interview with The Tainted Archive.)

It used to be difficult to sell in foreign markets, but not anymore. This is another major change brought about by eBooks. Your book can be decomposed into ones and zeros, bytes can sprint across the globe at the speed of light, and then be instantly reassembled in some far off land. In a small way, Scotty of Star Trek fame has been displaced by a Kindle.