Springtime in the Sonoran Desert

I arrived in Arizona last night with my wife. For the next two days, we’ll be staying with friends in their home surrounded by a stunning desert landscape. There are very few landscapes prettier than the Sonoran desert in the spring. I’ve been all over the world, and except for the dunes of Namibia, I believe the Arizona desert is the most beautiful in the world.

From here, we will drive down to Tucson for the Tucson Festival of Books. I’m a panelist in three sessions: Amazon for Authors, What to Expect With Self-Publishing, and Genre Writing. There will be a lot of great authors at the event and the festival ought to be fun. If you love books, there is no better place to be this weekend.

After the festival, we go to San Diego for two weeks of thawing out. There was little snow in Nebraska this year, but I could answer my wife’s question about the temperature with the fingers of a single hand. We have quests and family visiting us, but I should have plenty of time to catch a few waves.

Before returning home to Omaha, we’ll fly to New York City for 10 ten days to see our other grandchildren. My wife said something about shopping, but I’m sure I can bribe the grandkids to distract her.

When we get home after a month, our new house will be waiting. We’ll have more boxes to unpack, pictures to hang, paraphernalia to buy, and lots of handyman tasks. Maybe we’ll stay away longer, in hope that things will just sort themselves out. Fat chance.

How do you sell lots of books?

The most frequent question I get at book events is how to sell more books. This is disconcerting because I want to talk about how to write better books. Here's the short answer to the question: you sell more books by artfully writing a good story and then selling one book at a time. Many striving authors give up when they participate in an event and sell only a few books.  Throw away all of the social media and traditional marketing advice you've ever heard, the most powerful selling tool for books is word-of-mouth. Get your book into a reader's hands and if they like it, they'll become your salesperson. Get a dozen salespeople and they'll multiply into a hundred. But there is a prerequisite—you must first write a good book. No one recommends a book that bored or annoyed them. So tell a good story ... and tell it well.

See you at the Tucson Festival of Books.