John Wayne was not
only a great star, he was a king maker. Louis L'Amour had been selling well, but was hardly a household name prior to Wayne approving a blurb for Hondo that said, "Hondo was the finest
Western Wayne had ever read."
Wayne also endorsed a TV Western that was somewhat successful. (Gunsmoke still holds the record for the greatest number of episodes at 635.)
Wayne also endorsed a TV Western that was somewhat successful. (Gunsmoke still holds the record for the greatest number of episodes at 635.)